NYX PROFESSIONAL MAKEUP Ultimate Shadow & Liner Primer — Medium shade, creamy vegan formula for longer-lasting eyeshadow and liner

NYX PROFESSIONAL MAKEUP Ultimate Shadow & Liner Primer in Medium is a creamy, vegan eye primer that boosts color payoff and extends the wear of eyeshadow and eyeliner while creating a soft, blurred base.

This lightweight primer, enriched with vitamin E, is formulated to create a smooth, skin-adapting canvas that intensifies pigments and helps prevent creasing and smudging. The medium shade subtly evens the eyelid tone, allowing both neutral and bold palettes to appear truer to pan color. With a soft, blurring finish and a doe-foot applicator, it glides on easily and can be worn alone for a natural, perfected look or layered beneath powders and liquids for long-lasting eye makeup.

How does this primer improve eyeshadow color and hold?

The primer creates a tack-free base that grips powder and cream pigments so they look brighter and last longer. By evening out the lid and minimizing natural oils, it reduces fading and fallout throughout the day or night.

• Enhances vibrancy of eyeshadow shades, making colors appear more saturated
• Helps eyeliner adhere more evenly and resist transfer
• Minimizes creasing and fading for extended wear
• Lightweight formula avoids cakey buildup under makeup

What makes the formula skin-friendly and easy to apply?

The creamy texture spreads smoothly for seamless blending and contains vitamin E to condition the eyelid without heaviness. The included doe-foot applicator ensures controlled placement and a thin, even layer to build up coverage or neutralize discolor.

• Vegan and PETA-recognized cruelty free formulation
• Super creamy consistency for smooth application and blurring
• Skin-adapting medium shade balances minor discoloration
• Applicator designed for precision and minimal product waste

Can I wear the primer on its own or with other eye products?

Yes — this primer doubles as a subtle eyelid tint when worn alone for a fresh, natural finish. When layered under eyeshadows, liners, or cream products it locks them in place and boosts pigment payoff without altering the intended color.

• Wear solo for a lightweight, even lid tint and soft blur
• Use beneath powder shadows for truer-to-pan color and longevity
• Pairs well with cream liners and pomades to prevent smudging
• Compatible with other NYX eye products for full looks

How should I apply and build the primer for best results?

Apply a small amount across the eyelid with the doe-foot, then gently blend with a fingertip or brush for thin, even coverage. Allow a few seconds to set before layering shadow or liner to ensure optimal adhesion and color impact.

• Start with a pea-sized amount per lid; less is easier to build
• Blend outward to cover the lid and diffuse into the crease
• Let it set briefly before applying powder or cream products
• Reapply sparingly if you need more coverage or color correction

Who is this for: Ideal for anyone wanting brighter, longer-lasting eye looks — from makeup beginners who need a simple canvas to pro artists layering complex palettes. It suits people seeking a vegan, cruelty free primer that reduces creasing, evens lid tone, and helps both subtle daytime styles and intense evening looks stay true and vibrant.

Ingredients

G2037084 3 - INGREDIENTS: ISODODECANE, TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, DIMETHICONE, VP/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE, PHENYL TRIMETHICONE, POLYGLYCERYL-3 DIISOSTEARATE, POLYETHYLENE, GLYCERIN, TRIETHYL CITRATE, ALUMINA, CAPRYLYL GLYCOL, DISTEARDIMONIUM HECTORITE, ETHYLHEXYLGLYCERIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SORBIC ACID, PHENOXYETHANOL [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, MICA]. FIL D265318/1