NYX PROFESSIONAL MAKEUP Thick It Stick It Brow Mascara — Rich Auburn tinted, fiber-infused hold for fuller brows (16HR)

NYX PROFESSIONAL MAKEUP Thick It Stick It Brow Mascara in Rich Auburn is a vegan, fiber-infused eyebrow gel that tints, thickens and holds brows for up to 16 hours.

Fast, buildable, and designed for natural-looking volume, this tinted brow mascara uses plant-origin fibers to add density and a hair-like finish while keeping brows set and smudge-resistant. Available in eight inclusive shades, the formula is cruelty-free and crafted to layer without clumping so you can shape, fill, and lock your brows in place from morning through evening.

How does this brow mascara make brows look fuller?

The Thick It Stick It formula deposits tinted product plus ultra-fine fibers that adhere to existing hairs and skin, creating the appearance of fuller brows with each coat. Because the fibers are buildable, you can control coverage from subtle tinting to noticeable thickness without heavy residue.

• Plant-origin fibers for a hair-like texture
• Ultra-buildable formula for layered application
• Tinted pigment matches natural brow tones for realistic density

Will it stay put during a long day or in humid conditions?

This brow mascara is formulated to resist flaking, smudging, and transfer for long-lasting wear—test results indicate hold up to 16 hours. The gel sets around brow hairs to lock style in place while maintaining a flexible finish that avoids stiffness or cracking.

• Smudge- and transfer-resistant finish
• Flexible hold that prevents stiffness
• Up to 16-hour wear for all-day confidence

How do I apply Rich Auburn for the most natural result?

Start by brushing brows upward with the wand to separate hairs, then sweep through the tail and towards the arch using light, short strokes. For added thickness, let the first layer dry briefly and apply a second coat, focusing on sparse areas for a seamless, feathered look.

• Use light strokes starting at the inner brow
• Layer selectively—let each coat set before adding more
• Comb through with the wand for a hair-like finish

What ingredients and ethical attributes should I expect?

The formula highlights plant-origin fibers and is free from animal testing; NYX PROFESSIONAL MAKEUP is recognized by PETA as a cruelty-free brand. The product is vegan and created to be gentle while performing as a tinted style-and-hold gel rather than a treatment serum.

• Vegan formulation with plant-derived fibers
• Certified cruelty-free by PETA
• Non-flaky, non-greasy finish suitable for layered use

Who is this for: This brow mascara is ideal for anyone looking to quickly add natural-looking volume and hold—especially those who prefer vegan, cruelty-free cosmetics. It suits sparse or fine brows that need subtle tinting up to visibly thicker definition, and it works well for on-the-go routines, everyday wearers, and makeup lovers seeking a buildable, realistic brow finish.