NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush My Butta Half — Vegan, Fade-Resistant 12HR Wear

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush in My Butta Half is a richly pigmented, butter-infused blush that blends like powder, wears up to 12 hours, and resists fading and transfer.

This lightweight powder-blush hybrid delivers a soft, buildable flush with the slip of creamy butters—mango, almond and shea—while remaining vegan and cruelty-free. Designed to give cheeks a natural-looking color payoff in either soft-matte or luminous finishes, My Butta Half offers long-lasting wear suitable for everyday looks or all-day events. It layers easily over bronzer and foundation and plays well with other face products in the Buttermelt line.

How does Buttermelt Powder Blush achieve creamy application with powder performance?

The formula combines finely milled pigments with mango, almond and shea butter derivatives to produce a silky texture that glides across skin without looking cakey. It applies with the softness of a cream but sets like powder to minimize shine and smudging.

• Buttery emollients for smooth glide and blendability
• Powder finish that reduces excess shine and holds pigment
• Available in both soft-matte and glowy finishes for varied looks

Will this blush stay in place all day and resist transferring?

Buttermelt’s formula is designed for long wear and resists fading and transfer for up to 12 hours under normal conditions. It sets into the skin while keeping color true, so touch-ups are kept to a minimum during typical daily activities.

• Fade- and transfer-resistant pigments for extended wear
• Lightweight finish that adheres to skin layers without sliding
• Works over powders and creams without pilling

How do I apply My Butta Half to get a natural, blended flush?

For a seamless result, lightly tap a fluffy blush brush into the pan, tap off excess, then swirl across the apples of the cheeks and blend toward the temples. You can also dust a hint across the bridge of the nose for a cohesive sun-kissed effect or layer over Buttermelt Bronzer for warmer depth.

• Tap brush into pan, then swirl on cheek apples and temples
• Layer over bronzer for a sun-soaked, cohesive face look
• Build intensity gradually to avoid over-application

Is this product suitable for sensitive or vegan skincare routines?

My Butta Half is formulated without animal-derived ingredients and is certified cruelty-free by PETA. Its buttery emollients give a comfortable feel, but as with any cosmetic, patch testing is recommended if you have sensitive skin.

• Vegan formula with plant-derived butter ingredients
• PETA-recognized cruelty-free brand standards
• Non-greasy finish suitable for layering with skincare and makeup

Who is this for: NYX Buttermelt Powder Blush in My Butta Half is ideal for anyone seeking a versatile, high-pigment cheek color that combines creamy application with powder durability. It suits makeup lovers who want easy blending, long-lasting results, and a vegan, cruelty-free formula—perfect for everyday wearers, makeup artists building kits, and anyone who prefers buildable, natural-to-bold cheek color without midday transfer.