NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush — Feeling Butta, Fade-Resistant Vegan Blush, Up to 12HR Wear

Buttermelt Powder Blush by NYX PROFESSIONAL MAKEUP is a pigmented, butter-infused powder blush that blends like a powder, glides like butter, and resists fading and transfer for up to 12 hours.

This compact cheek color combines creamy-feeling emollients with a lightweight powder finish to give cheeks a natural flush that lasts. Formulated with mango butter, almond butter, and shea butter, the Feeling Butta shade delivers rich pigment in a soft matte finish designed to layer, blend, and sit comfortably on skin throughout the day. The formula is vegan and cruelty-free, making it simple to pair with other face products in the Buttermelt collection.

How does this blush achieve long wear without feeling heavy?

The Buttermelt formula uses buttery emollients together with finely milled powder pigments to create a comfortable texture that adheres to skin while minimizing transfer. Lightweight powders allow breathability, while the butter ingredients help the pigment meld into the skin for extended wear.

• Infused with mango, almond, and shea butter for blendability and skin comfort
• Fade- and transfer-resistant pigments formulated for up to 12 hours
• Finely milled powder particles that feel lightweight on skin

What’s the best way to apply the Feeling Butta shade for a natural finish?

For a seamless wash of color, lightly tap a blush brush into the pan to pick up pigment, then swirl on the apples of the cheeks and blend toward the temples. Build intensity gradually and use gentle circular motions to diffuse any edges for a soft, natural-looking flush.

• Use a medium-fluffy blush brush to pick up color evenly
• Layer in thin passes to control pigment payoff
• Combine with Buttermelt Bronzer for a sun-kissed, cohesive look

Can this powder work with different skin types and makeup routines?

Yes — the powder texture is formulated to sit well over a variety of base products, from lightweight tinted moisturizers to fuller-coverage foundations. Because it blends like a powder and glides smoothly, it’s easy to integrate into both minimal and more elaborate makeup routines without patchiness.

• Compatible with dewy or matte base products
• Buildable payoff suits a range of skin tones and finishes
• Works well layered over cream products when blended carefully

Is this product ethically made and what should I expect from the shade range?

NYX PROFESSIONAL MAKEUP formulates Buttermelt Blush to be vegan and PETA-recognized cruelty-free, so no animal testing is involved. The collection includes 12 highly pigmented shades in both soft matte and glowy finishes, designed to provide options for cool, neutral, and warm undertones.

• Vegan formula with PETA-recognized cruelty-free certification
• 12 shade choices covering soft matte and luminous effects
• Designed for easy layering and mixing with other face products

Who is this for? This Buttermelt Powder Blush is suited to anyone who wants a richly pigmented yet blendable cheek color that feels lightweight and lasts through a busy day. It’s a good fit for makeup users seeking vegan and cruelty-free options, artists who need reliable transfer-resistant pigment, and everyday users who prefer buildable powder formulas that pair well with bronzer, contour, and the rest of the Buttermelt face line.