NOW Foods Hyaluronic Acid Firming Serum, 1 fl oz — Lightweight, Airless Pump

NOW Foods Hyaluronic Acid Firming Serum is a lightweight, high-potency hyaluronic formulation designed to visibly rehydrate skin and soften the look of fine lines for all skin types.

This concentrated 1-ounce serum blends sodium hyaluronate with soothing botanicals and collagen-support ingredients to replenish surface moisture and improve skin texture. Packaged in an airless pump to protect stability, the formula works into both AM and PM routines after cleansing and toning. It’s made without animal testing and contains certified organic aloe in a clear, fast-absorbing base that layers easily under moisturizers and makeup.

How should I use this serum for best results?

Apply the serum to clean, toned skin where fine lines appear, such as the eyes, forehead, and around the mouth. Use both morning and night and follow with your favorite moisturizer to lock in hydration.

• Shake bottle and pump several times before initial use to purge excess air.
• Dispense a small amount and gently pat onto targeted areas.
• Allow a moment to absorb, then layer moisturizer and sunscreen in the AM.

What key ingredients are included and what do they do?

The serum centers on sodium hyaluronate, a form of hyaluronic acid known for attracting and holding moisture at the skin’s surface. Complementary extracts and actives help soothe and support healthy-looking texture.

• Sodium Hyaluronate (hyaluronic acid) — draws hydration to skin’s surface.
• Aloe Barbadensis Leaf Juice — certified organic soothes and calms.
• Green Tea and Algae Extracts — antioxidant-rich botanicals for skin support.
• Soluble Collagen and natural hinokitiol — bolster the formula’s smoothing properties.

Is the packaging or formula designed to preserve freshness?

Yes — the serum comes in an airless pump that helps maintain product integrity by minimizing air exposure. For best performance, prime the pump and re-prime as needed to ensure continuous dispensing.

• Airless pump reduces oxidation and contamination risk.
• Shake bottle and pump multiple times to remove trapped air before use.
• Re-prime occasionally if dispensing becomes uneven.

Can I use this if I have sensitive or combination skin?

The lightweight, water-based formula is suitable for all skin types, including sensitive and combination skin. It focuses on rehydration without heavy oils, so it layers well and won’t feel greasy.

• Fast-absorbing texture that won’t overload oily zones.
• No animal testing; contains certified organic aloe for gentleness.
• Patch-test if you have highly reactive skin and discontinue if irritation occurs.

Who this product is for: NOW Foods Hyaluronic Acid Firming Serum suits anyone noticing early fine lines or a loss of smooth texture who wants a daily, lightweight hydrator that integrates easily into morning and evening routines. It’s ideal for users seeking an airless-packaged, high-potency hyaluronic product with botanical support and a formulation made by a family-owned company committed to GMP quality.

Ingredients

Reduce the appearance of fine lines with our high potency Hyaluronic Acid Serum which helps smooth the skin's surface to protect delicate tissues while balancing moisture levels. Ingredients: Aqua (Water), Glycerin, Xanthan Gum, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Laminaria Saccharina Extract, Camellia Sinensis (Green Tea) Leaf Extract, Soluble Collagen, Hinokitiol, (Natural) Parfum, Citral, Citric Acid, Citronellol, Geraniol, Limonene, Linalool, Phenoxyethanol, Sodium Benzoate. Made in the USA with globally sourced ingredients.