No7 The Full 360 Waterproof Mascara — Brown/Black, Sweat‑Proof 12H Volume + Length

No7 The Full 360 Waterproof Mascara in Brown/Black is a sweat-, rain- and tear-resistant formula that builds volume, length and curl for up to 12 hours.

This waterproof mascara from No7 is engineered to give lashes a fuller, lifted look while staying put through humidity, light water exposure and emotional moments. The curved, full-coverage applicator deposits pigment evenly from root to tip and the formula contains Vitamin B to help condition lashes during wear. Designed to layer over a lash serum or primer, it aims to create a defined, fanned-out lash line without flaking or smudging.

How does this mascara create both volume and length?

The Full 360 Waterproof blends thickening agents with elongating pigments so each lash appears thicker and visually longer. Its curved wand reaches inner and outer lashes, separating and coating evenly to emphasize both density and sweep.

• Curved applicator covers lash roots to tips for even deposit
• Volumizing ingredients build noticeable fullness with a few coats
• Lengthening pigments stretch the lash line without clumping

Will it stay in place through sweat, rain and tears?

The formula is specifically formulated to resist moisture and light water contact, minimizing running or transfer during normal daily activities. While robust, removal requires an oil-based or suitable waterproof makeup remover to avoid tugging at lashes.

• Sweat- and rain-resistant finish for everyday wear
• Tear-resistant performance for emotional situations and humid conditions
• Removes cleanly with an appropriate waterproof remover

What does the applicator do differently?

The wand features a pronounced curve and a full-coverage shape designed to hug the lash line and lift each hair. This design helps produce a 360-degree curl effect without needing an eyelash curler for many users.

• Curved shape follows natural lash contour for lift
• Full-coverage surface coats multiple lashes per stroke
• Helps separate lashes to avoid clumps and create a fanned look

How does the formula care for lashes while wearing makeup?

No7 includes Vitamin B in the formulation to help nourish and condition lashes during wear, supporting a smoother application and a healthier-looking lash line over time. It performs as a cosmetic product with skin-friendly ingredients rather than a treatment to alter lash biology.

• Vitamin B adds conditioning benefits during wear
• Compatible with lash serums or primers as a finishing step
• Non-flaky texture helps maintain a clean lash line throughout the day

Who is this for: The Full 360 Waterproof Mascara is well suited to people who want a dependable waterproof option that enhances volume, length and curl without frequent touch-ups. It's ideal for those who experience humid climates, active days, or emotional events and prefer a mascara that pairs easily with a lash serum or primer. If you need gentle conditioning while achieving a dramatic lash look that lasts up to 12 hours, this No7 waterproof mascara is designed for that use case.