No7 The Full 360 Mascara – Black Volumizing & Lengthening, Curved Brush for Full, Clump-Free Lashes (7ml)

No7 The Full 360 Mascara in Black is a buildable volumizing and lengthening mascara that delivers clump-free, smudge-resistant lashes with a curved brush for full root-to-tip coverage.

This mascara is formulated to give visibly fuller and longer lashes using a smudge- and flake-resistant formula designed for long wear. The curved applicator helps lift and coat each lash so you get a defined, wide-awake look while the lightweight, buildable formula lets you add intensity without weighing lashes down. Suitable for sensitive eyes, it pairs well with lash serums as a prep step and can be layered for more dramatic results.

How does the curved brush improve my lash look?

The curved brush is shaped to follow the natural arc of your eyelid, which helps reach tiny corner lashes and coats roots through tips for uniform coverage. It separates lashes as it applies product, helping to avoid clumps while adding volume and curl in one stroke.

• Curved design lifts lashes for a wide-eyed effect
• Brush reaches inner and outer lashes evenly
• Coats from root to tip to enhance length and thickness

Will it smudge or flake during a long day?

The formula is engineered to resist smudging and flaking so it stays put through regular daily activities. While marketed for extended wear, always remove before bedtime and test with your skin type if you have very oily lids.

• Smudge-resistant formula for cleaner under-eye area
• Flake-free finish keeps lashes presentable all day
• Lightweight texture reduces product fallout

Can I build intensity without clumping?

Yes—the mascara is buildable so you can apply multiple coats to increase volume and length while maintaining separation. Apply thin layers, allowing brief drying time between coats to avoid clumps and maintain a natural-to-dramatic range.

• Buildable coverage — from natural to bold in up to three coats
• Formula balances pigment with lightweight binders to prevent clumping
• Ideal for layering over a conditioning lash serum

How do I get the best results with this mascara?

For optimal results, start with clean, dry lashes and consider a conditioning lash serum beforehand to prime and nourish. Wiggle the brush gently at the base before sweeping upward to lift and elongate; repeat for extra volume, one thin coat at a time.

• Prep with No7 Lash Impact Lash Serum for a nourishing base
• Apply up to three thin coats, allowing slight drying between layers
• Use the curved brush to focus on root lift and tip definition

Who is this for? This mascara is aimed at anyone seeking fuller-looking, longer lashes without heavy clumps or smudging—especially useful for those with sensitive eyes or anyone who wants a reliable everyday formula that can be layered for evening looks. It suits users who like buildable coverage, a lifted curl from a curved applicator, and a mascara that remains discreetly in place throughout the day.

Ingredients

Aqua (Water), Paraffin, Potassium cetyl phosphate, Cera alba (Beeswax), Acacia senegal gum, Copernicia cerifera (Carnauba) wax, Cetearyl alcohol, Glycerin, Acrylates copolymer, HDI/trimethylol hexyllactone crosspolymer, Silica, Phenoxyethanol, Steareth-21, Sodium polyacrylate, Hydroxyethylcellulose, Panthenol, Methylparaben, Butylene glycol, Dimethicone, Ethylparaben, Polyquaternium-10, Sodium laureth sulfate, Tetrasodium EDTA, Caprylyl glycol, C11-15 pareth-7, Potassium sorbate, Sodium chloride, Sodium acetate, Isopropyl alcohol, CI 77499 (Iron oxides), CI 77891 (Titanium dioxide), CI 77491 (Iron oxides).