Nexxus Blonde Assure Purple Conditioner for Blonde & Bleached Hair, 8.5 oz — Keratin Toner & Moisturizing

Nexxus Blonde Assure Purple Conditioner is a keratin-enriched purple toner and moisturizing conditioner designed to neutralize brassiness and restore shine in blonde, silver, gray, and bleached hair.

Color-treated and naturally light hair often develops yellow or brassy tones, plus dryness from bleaching and chemical services. This 8.5 oz Nexxus Blonde Assure purple conditioner combines lavender pigments with a protein-rich formula (Nexxus H4 Complex) to both tone unwanted warmth and rehydrate strands. Use it after a color-safe shampoo to even out tone, add slip for gentler detangling, and help improve the look and feel of processed hair without sulfates.

How does this conditioner reduce brassiness in blonde or bleached hair?

The purple pigments in the conditioner deposit cool tones that counteract yellow and orange hues left by fading color or oxidized blonde. Left on for the recommended 3–5 minutes, the toning action visibly softens brassiness while conditioning the strand.

• Lavender-violet pigments neutralize warm tones
• Use after shampoo on damp hair for best pigment payoff
• Short processing time—3 to 5 minutes—minimizes over-toning

Will this conditioner repair damage from bleaching and coloring?

This formula includes keratin and the Nexxus H4 Complex, a blend targeting four signs of hair health: strength, elasticity, shine, and moisture. While it won’t reverse all structural damage, regular use helps reinforce the hair surface, reduce breakage appearance, and improve manageability.

• Keratin proteins smooth and help fortify hair fibers
• Improves slip to reduce mechanical damage during combing
• Moisturizes dry, porous strands for improved elasticity

How do I use Nexxus Blonde Assure Purple Conditioner for best results?

Apply after rinsing a color-safe shampoo: squeeze out excess water, apply a quarter-size amount (adjust for length/porosity), distribute through mid-lengths to ends, and leave on for 3–5 minutes. Rinse thoroughly and style as usual; weekly or biweekly use keeps brassiness under control depending on exposure and hair porosity.

• Use with Nexxus Blonde Assure shampoo for consistent toning
• Adjust amount for thick or long hair to ensure even coverage
• Frequency: 1–3 times weekly based on desired toning level

Is this product safe for all light hair types and color-treated hair?

Yes—this sulfate-free purple conditioner is formulated for natural blonde, silver, gray, highlighted, and bleached hair as well as color-treated light shades. It’s designed to add moisture and tone without stripping or harsh surfactants, but always patch-test if you have a sensitive scalp.

• Sulfate-free formula suitable for colored hair maintenance
• Safe on highlighted, platinum, silver, and natural blonde tones
• Complement with other Color Assure products for full regimen

Who is this for: Nexxus Blonde Assure Purple Conditioner is made for anyone with light, cool, or chemically treated hair who wants to reduce brassiness, add manageability, and restore shine. It’s a good match for salon-colored blondes, at-home bleach users, silver or gray hair that needs brightening, and anyone seeking a protein-enriched conditioner that tones while hydrating. Pair it with the Blonde Assure shampoo and other Nexxus color-care products for consistent maintenance between salon visits.

Ingredients

WATER (AQUA), CETEARYL ALCOHOL, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLYZED ELASTIN, CHENOPODIUM QUINOA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, COCOS NUCIFERA (COCONUT) OIL, HYDROLYZED KERATIN, HYDROLYZED WHEAT PROTEIN, BEHENTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), MINERAL OIL, DIPROPYLENE GLYCOL, LACTIC ACID, AMODIMETHICONE, SODIUM CHLORIDE, DISODIUM EDTA, PEG-7 PROPYLHEPTYL ETHER, CETRIMONIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, AMYL CINNAMAL, BENZYLSALICYLATE, HEXYL CINNAMAL, LIMONENE, LINALOOL, EXT.VIOLET 2 (CI60730)