Naturium Niacinamide Serum Body Wash 16.9 oz — Gel-to-Milk Cleanser, Hydrating & Dermatologist Tested

Naturium The Purifier Niacinamide Serum Body Wash is a gel-serum cleanser that foams into a milky lather to cleanse, hydrate, and help balance skin with 2% niacinamide.

This body wash blends a lightweight gel-serum texture with targeted skincare ingredients so your shower becomes a nourishing step, not just a rinse. Designed to remove dirt and oil while supporting the skin’s moisture and barrier, the formula includes 2% high-purity niacinamide alongside humectants like glycerin and PCA glyceryl oleate. It’s dermatologist tested, vegan, and free from parabens and cruelty — intended for everyday use by most skin types.

How does this body wash clean without drying skin?

The formula converts from a silky gel to a creamy, milky foam that lifts away impurities without stripping natural oils. Gentle surfactants are balanced with humectants and emollient-supporting ingredients to preserve hydration during cleansing.

• 2% niacinamide to help balance skin appearance
• Glycerin and PCA glyceryl oleate for moisture retention
• Gel-to-milk texture that cleanses yet conditions
• pH-considered formulation to support the skin barrier

Can I use this every day and is it safe for sensitive skin?

The product is formulated for daily use and is dermatologist tested, but skin sensitivity varies. A patch test is recommended if you have very reactive skin or known ingredient sensitivities.

• Developed for all skin types, including normal and combination
• Free from parabens, cruelty, and most synthetic fragrances
• Vegan and gluten-free formulation
• If irritation occurs, cease use and consult a professional

What active ingredients should I expect, and what do they do?

Niacinamide is the standout active at 2% to support overall skin balance. Complementary agents boost hydration and support the barrier so skin feels softer and looks more even after cleansing.

• 2% high-purity niacinamide for skin balancing benefits
• Glycerin: a humectant that draws and retains moisture
• PCA glyceryl oleate: helps condition and soothe skin
• pH-appropriate base to maintain skin comfort

How should I use this gel-serum body wash for best results?

Dispense onto hands, a washcloth, or loofah, massage into wet skin until it turns milky, leave on briefly if desired, then rinse. Regular use integrates easily into daily routines to cleanse while maintaining skin feel.

• Use one to two pumps per shower depending on coverage
• Massage gently, then rinse thoroughly with warm water
• Can be left on briefly for added moisturizing contact
• Follow with your preferred body moisturizer if extra hydration is needed

Who is this for: Naturium The Purifier Niacinamide Serum Body Wash suits anyone seeking a body cleanser that doubles as a gentle skincare step — especially those who want a hydrating, pH-aware formula with targeted niacinamide benefits. It’s a good fit for people who prefer dermatologist-tested, cruelty-free, and vegan products and for daily routines that prioritize both cleansing and barrier-supporting hydration. If your skin is highly sensitive, perform a small patch test before full use.