Minimalist

Minimalist Vitamin C Serum 10% Ethyl Ascorbic Acid — 30ml Brightening, Gentle & Fragrance-Free

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£24.78

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Product details

Minimalist 10% Advanced Vitamin C Serum is a daily face serum that uses a stable ethyl ascorbic acid formula to brighten skin, help reduce the appearance of dark spots, and improve overall radiance.

This lightweight 30 ml serum combines a next-generation vitamin C derivative with gentle supporting ingredients to deliver a brightening boost without heavy fragrances or silicones. Designed for routine use both morning and night, the formula emphasizes stability and skin compatibility so you can add antioxidant-powered brightening to your regimen with minimal irritation risk.

How does this serum help uneven skin tone and dullness?

The serum features 10% ethyl ascorbic acid, a stable vitamin C derivative chosen for its skin-friendly potency. It targets the look of pigmentation and surface dullness while promoting a clearer, more luminous complexion when used consistently.

  • Contains 10% ET-VC (ethyl ascorbic acid) for antioxidant support and brightening.
  • Formulated to reduce visible dark spots and post-acne marks over continued use.
  • Light texture layers easily under moisturizers and SPF for daily routines.

Is this serum suitable for sensitive or acne-prone skin?

Minimalist designed this serum to be clean and low-irritant: it’s fragrance-free and free from parabens, sulfates, and silicones. Centella asiatica water and a non-comedogenic base make it appropriate for many sensitive and acne-prone skin types, though patch testing is recommended for very reactive skin.

  • Fragrance-free, paraben-free, sulfate-free and non-comedogenic.
  • Centella-infused base soothes skin and supports tolerance.
  • Recommended patch test before full-face application for highly reactive skin.

How do I use the serum in my daily skincare routine?

Apply the serum after cleansing and any watery toners, both in the morning and evening. Use 2–3 drops applied with the dropper, gently patting across the face before following with moisturizer and sunscreen in the AM.

  • Morning and evening application—2–3 drops per use.
  • Layer under moisturizer and daily SPF for daytime protection.
  • Store in a cool location and close the cap tightly to preserve stability.

What results can I expect and how soon?

With consistent twice-daily use, many users notice improved surface radiance and a softening of minor pigmentation over several weeks. Results vary by individual skin condition, and ongoing use helps maintain the brightened appearance.

  • Gentle brightening visible over weeks with regular use.
  • Best combined with sun protection to prevent further UV-related discoloration.
  • Complementary to exfoliating acids and retinoids when introduced gradually.

Who is this for: This Minimalist serum suits someone seeking a stable, science-forward vitamin C product that integrates easily into both AM and PM routines. It’s aimed at people with dullness, uneven tone, or early signs of hyperpigmentation who prefer fragrance-free, minimalist formulations suitable for a broad range of skin types. If you use active ingredients like acids or retinoids, introduce the serum gradually and pair it with sunscreen for best results.

Ingredients

Water/Aqua, 3-O-Ethyl Ascorbic Acid, Dimethyl Isosorbide, Ethoxydiglycol, Glycerin, Sodium Gluconate, Acetyl Glucosamine, Gluconolactone, Citric Acid, Pentylene Glycol, Sodium Hyaluronate, Pullulan, Hydroxyethylcellulose, Hydrolyzed Sodium Hyaluronate, Xanthan Gum, Sclerotium Gum, Phenoxyethanol, Ethylhexylglycerin, Lecithin, PEG/PPG-17/6 Copolymer, Silica, Trisodium Ethylenediamine Disuccinate, Trisodium Citrate

FAQ

Q: Can I use this vitamin C serum with other actives like retinol?

A: Yes — introduce it gradually. Use on alternate nights or layer carefully; always follow with sunscreen in the morning.

Q: How long before I see brightening results?

A: Many users notice improved radiance in a few weeks with consistent twice-daily use; individual results vary.