Milani Color Fetish Matte Lipstick — 440 Passion, Hydrating Velvet-Matte with Hyaluronic Acid (0.14 oz)

Milani Color Fetish Matte Lipstick in 440 Passion is a full-coverage, ultra-creamy matte lip color infused with hyaluronic acid for hydrated, velvet-finish lips.

This lipstick blends the bold color payoff of a long-wear matte with a moisture-rich formula designed to keep lips feeling soft and comfortable. Milani's Color Fetish Matte line pairs concentrated pigments with a lightweight, non-drying texture so you get one-stroke opacity and a smooth, velvet appearance. Packaged in a convenient 0.14 oz tube, shade 440 Passion delivers a universally flattering tone suitable for everyday wear and special occasions.

How does this lipstick keep lips hydrated despite a matte finish?

The formula includes hyaluronic acid and emollients that attract and lock in moisture, helping the surface feel supple rather than parched. While the finish reads velvet-matte, the creamy base prevents tightness and minimizes flaking for extended comfort.

• Hyaluronic acid infusion for continuous hydration
• Creamy texture that glides without tugging
• Non-drying matte that resists settling into lines

Will one swipe give full color, and how long does it last?

Yes — this shade is highly pigmented so one stroke provides rich, even coverage. Longevity is strong for a cream matte: color stays vibrant for hours under normal wear, with minimal feathering and fading.

• High-pigment formula for one-stroke payoff
• Velvet-matte finish that maintains color integrity
• Lightweight buildable wear for touch-ups only if needed

Is this product suitable for my skin tone and ethical preferences?

Milani crafts the Color Fetish Matte range to flatter fair, medium, and deep complexions, and shade 440 Passion reads as a versatile, universally flattering hue. The formula is 100% vegan and cruelty-free, made in Italy, so it aligns with ethical beauty standards.

• Universally flattering shade selection
• Vegan certified, cruelty-free production
• Made in Italy with quality-controlled ingredients

How should I apply and maintain the best finish?

For a precise edge, use a lip liner before applying the lipstick straight from the bullet or with a brush. Blot once for a softer matte or layer for full intensity; reapply after meals to refresh color.

• Line lips for sharp definition and longer wear
• Apply directly or with a brush for control
• Blot or layer to adjust matte depth and longevity

Who is this for: Milani Color Fetish Matte Lipstick in 440 Passion is ideal for anyone seeking a richly pigmented matte lip that doesn’t sacrifice moisture — makeup lovers who want reliable, high-comfort color, vegan-conscious shoppers, and those who prefer a universally flattering shade for daily or evening looks. It’s especially useful for people who want a non-drying matte with easy one-stroke coverage and ethically produced ingredients.

Ingredients

Dimethicone, Caprylic/Capric Triglyceride, Polyethylene, Aluminum Hydroxide, Polysilicone-11, Hydrated Silica, Polyhydroxystearic Acid, Synthetic Wax, Disteardimonium Hectorite, Synthetic Beeswax, Dicalcium Phosphate, Fragrance/Parfum, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cerifera Carnauba, Triethoxycaprylylsilane, Pentaerythrityl Tetra-Di-T-Butyl Hydrxyhydricinnamate, Ricinus Communis (Castor) Seed Oil, Sodium Hyaluronate, Hydrogenated Castor Oil, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090).