MIDHA Rice Bran Scrub Foam face wash — 150ml gentle exfoliating micro-foam, hydrating pH-balanced cleanser

MIDHA Rice Bran Scrub Foam is a gentle daily face cleanser that combines 34% rice bran water with fine rice bran particles to cleanse, mildly exfoliate, and hydrate skin without stripping.

Inspired by traditional Korean rice rinse rituals, this soft micro-foam face wash replaces regular water with rice bran water to deliver a refreshed, comfortable clean. The creamy lather cushions the skin while finely milled rice particles help dislodge oil, dirt, and dead skin cells, leaving a smoother surface and clearer-looking pores. Formulated at a balanced pH, it aims to maintain the skin’s natural moisture barrier so you can use it every day without tightness.

How does this scrub foam remove impurities without irritating skin?

The formula relies on a combination of a rich micro-foam and ultra-fine rice bran exfoliants that clean mechanically, not aggressively. Because the particles are finely milled and suspended in creamy foam, they glide over skin rather than scratch, minimizing irritation.

• 34% rice bran water base so cleansing is more hydrating than water-based washes
• Finely milled rice bran particles for gentle physical exfoliation
• Soft, creamy micro-foam reduces friction and cushions the skin
• Balanced pH to help preserve the skin’s moisture barrier

Will this help reduce visible pore congestion and excess oil?

Regular use loosens trapped sebum and surface buildup so pores look clearer and skin feels less greasy. The physical exfoliation polishes, while the rice bran water helps refresh without over-drying, making it suitable for oily-prone and combination skin types.

• Extracts impurities from pores with gentle scrubbing action
• Controls shine by clearing excess sebum on the skin surface
• Hydrating rice bran water prevents rebound oiliness after washing
• Daily-use formulation avoids stripping that can worsen congestion

How should I use MIDHA Rice Bran Scrub Foam in my routine?

Use it as a daily cleanser, morning and/or evening. Wet face, dispense a small amount, work into a soft lather, massage gently in circular motions for 30–60 seconds, then rinse thoroughly. Follow with toner and moisturizer as needed.

• Apply on damp skin to create micro-foam easily
• Massage lightly—no need for hard scrubbing
• Rinse with lukewarm water and pat skin dry
• Pair with hydrating serums and SPF in daytime routine

Is this appropriate for sensitive or dry skin types?

While formulated to be mild and non-stripping, those with very sensitive or compromised skin should patch-test first and limit frequency if irritation occurs. The hydrating rice bran water and creamy lather reduce tightness, but sensitivity varies per individual.

• Mild formulation designed for everyday use with lower irritation risk
• Hydrating base helps prevent dryness commonly caused by cleansers
• Patch-test behind the ear or inner forearm before full-face use
• Reduce usage to every other day if skin reacts

Who is this for: MIDHA Rice Bran Scrub Foam suits people seeking a gentle, everyday exfoliating cleanser that combines traditional rice-derived benefits with modern skincare texture. It’s ideal for those with combination to oily skin who want clearer pores and softer skin texture, as well as anyone who prefers a creamy, hydrating face wash that won’t leave the skin feeling tight. If you value gentle physical exfoliation and a formula inspired by rice-rinse traditions, this cleanser is engineered to fit into both morning and evening routines without over-drying.