MAMAEARTH Rice Dewy Bright Face Wash — 100 ml with Rice Water & 2% Niacinamide for Hydrated, Radiant Skin

MAMAEARTH Rice Dewy Bright Face Wash is a gentle daily cleanser that uses rice water and 2% niacinamide to remove impurities while promoting a brighter, hydrated-looking complexion.

Formulated for everyday use, this 3.38 fl oz (100 ml) tube combines traditional rice water with modern niacinamide to cleanse skin without stripping moisture. The lightweight gel foams into a soft lather that lifts dirt, oil, and light makeup, leaving skin feeling clean, smooth, and refreshed. Free from harsh agents, it’s designed to fit into morning and evening routines for a balanced, dewy finish.

How does this face wash cleanse without drying my skin?

The recipe balances effective cleansing agents with humectant and calming ingredients so skin is not left tight or flaky after washing. Rather than relying on heavy surfactants, the formula gently breaks down sebum and impurities while supporting the skin’s natural moisture barrier.

• Rice water provides gentle cleansing and a softening effect.
• Niacinamide (2% level) helps regulate oil production and comfort the skin.
• Mild foaming base removes dirt without aggressive stripping.
• Sized at 100 ml for everyday use at home or travel.

Will this help my skin look brighter and more even?

Regular use can help the complexion appear more radiant because rice water is traditionally used for brightening, while niacinamide supports a more even skin tone over time. The combined action gently refines the skin’s surface, improving the look of dullness from environmental stressors.

• Rice water contributes subtle brightening and softening effects.
• Niacinamide supports skin tone balance and texture refinement.
• Daily cleansing helps remove pollutants that dull skin.
• Suitable for layering with serums and moisturizers for added benefits.

Is this face wash suitable for sensitive or acne-prone skin?

This cleanser is formulated to be mild enough for many sensitive and acne-prone skin types because it avoids harsh exfoliants and strong detergents. However, as with any active ingredient, patch testing is recommended if you have known sensitivities to niacinamide or botanical extracts.

• Gentle formulation minimizes irritation risk for many users.
• Balances oil without over-drying, helpful for breakout-prone skin.
• Free from aggressive actives that can exacerbate sensitivity.
• Patch test new skincare if you have a history of reactions.

How should I use this to get the best results?

Apply a small amount to damp skin, massage into a light lather, then rinse thoroughly with lukewarm water. Use twice daily—morning and night—as the first step in your skincare routine, and follow with toner, serum, and moisturizer for optimized benefits.

• Use a pea-sized amount and emulsify with water for a soft foam.
• Rinse fully to avoid residue that could dull the skin.
• Follow with a hydrating serum and SPF in the morning.
• Store the 100 ml tube upright in a cool, dry place for longevity.

Who is this for: MAMAEARTH Rice Dewy Bright Face Wash is aimed at people seeking a gentle daily cleanser that supports hydration and brightness. It suits anyone wanting a low-irritation, everyday wash—ideal for normal to combination skin and helpful for those looking to add niacinamide to their routine without heavy textures. If you have highly reactive skin or specific dermatological concerns, check with a professional before changing your regimen.

Ingredients

Myristic Acid, Glycerin, Fermented Rice Water, Potassium Hydroxide, Propylene Glycol, Stearic Acid, Decyl Glucoside, Lauric Acid, Glycol Distearate, Glyceryl Monostearate, Sodium PCA, Phenoxyethanol, Oryza sativa (Rice) Extract, Polyquaternium-7, Niacinamide, Titanium Dioxide, Glyceryl Glucoside, IFRA Certified Allergen Free Fragrance, Vitamin E, Tinogard TT & Sodium Gluconate.