L'Oreal Paris

L'Oreal Paris Infallible Matte Resistance Liquid Lipstick — Proposal 655, 16H wear, powdery-matte hydrating finish

High-performance beauty made for confident daily results

£22.85

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Why customers choose Remedies Beauty

L'Oreal Paris Infallible Matte Resistance Liquid Lipstick in Proposal 655 is a lightweight, powdery-matte liquid lipstick designed to deliver bold color that resists transfer for up to 16 hours.

This long-wear liquid lipstick blends a velvety matte finish with hydrating ingredients for a wearable feel. The formula promises intense pigment in a single stroke and a precise doe-foot applicator for controlled application. Ideal for anyone seeking a dependable matte lip that minimizes smudging and fading throughout a busy day or evening.

How long will the color stay put during a full day?

The formula is designed for extended wear and can last up to 16 hours when set on clean, dry lips. It resists transfer and smudging under typical daily activities, although very oily foods or constant rubbing may reduce longevity.

  • Up to 16 hours of wear reported
  • Transfer- and smudge-resistant finish
  • Single-swipe pigment payoff for quick touch-ups

Will it feel drying or heavy on my lips?

Unlike traditional matte formulas that can feel stiff, this liquid lipstick uses moisturizing components to help maintain comfort. It delivers a powdery matte look while keeping the sensation lightweight so lips don’t feel overly tight.

  • Formulated with hyaluronic acid for hydration
  • Powdery matte finish without thick buildup
  • Lightweight texture that layers smoothly

How do I apply it for a neat, long-lasting finish?

Use the precise applicator to control placement: start at the center of the upper lip and sweep outward, then fill the lower lip. For even longer wear, line your lips first and blot any excess before applying the liquid lipstick.

  • Apply from center to outer edges for clean lines
  • Use a lip liner to define edges and prevent feathering
  • Allow product to set for a few moments to lock the finish

Which shades and everyday looks pair well with Proposal 655?

Proposal 655 offers a versatile tone that works well for both daytime and evening looks. It pairs easily with natural eye makeup for daytime wear or bolder eyes for night, and is one of many shades available in the Infallible matte range.

  • Available among 22 shades for varied preferences
  • Compliments both minimalist and dramatic makeup looks
  • Suitable for layering or leaving as a single statement swipe

Who is this for: This liquid lipstick suits anyone who wants strong, lasting color with a modern powdery-matte finish without sacrificing lip comfort. It's good for busy professionals, event-goers, and makeup enthusiasts seeking precise application, dependable wear, and a wide shade selection from a trusted beauty brand.

Ingredients

G2017764 1 - INGREDIENTS: DIMETHICONE • ISODODECANE • TRIMETHYLSILOXYSILICATE • NYLON-611/DIMETHICONE COPOLYMER • DIMETHICONE CROSSPOLYMER • C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE • LAUROYL LYSINE • SILICA SILYLATE • PHENOXYETHANOL • ETHYLHEXYL PALMITATE • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • TRIHYDROXYSTEARIN • BENZYL ALCOHOL • SODIUM HYALURONATE • GLUCOMANNAN • PARFUM / FRAGRANCE ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 15850 / RED 7 • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 45380 / RED 22 LAKE • CI 45410 / RED 28 LAKE • CI 15985 / YELLOW 6 LAKE • CI 19140 / YELLOW 5 LAKE • CI 15850 / RED 6 • CI 42090 / BLUE 1 LAKE]. (F.I.L. N70028102/1).

FAQ

Q: Is this lipstick transfer-proof?

A: The formula is transfer- and smudge-resistant, designed to reduce transfer during everyday activities.

Q: Does it dry out lips?

A: No—hyaluronic acid helps keep lips feeling hydrated while the finish remains matte.