L'Oreal Paris Infallible Matte Resistance Liquid Lipstick — First Love 660, Up to 16HR Wear & Hyaluronic Acid

L'Oreal Paris Infallible Matte Resistance Liquid Lipstick in First Love 660 delivers a powdery, long-wear matte finish with bold pigment and a lightweight feel.

Lightweight yet highly pigmented, this liquid lipstick is formulated to resist transfer and smudging while maintaining a comfortable, hydrating wear. Infused with hyaluronic acid, it aims to help lips feel less dry than typical mattes. The precise applicator allows for effortless, single-swipe coverage and a defined lip line—available in a wide selection of shades to suit daytime or evening looks.

How long will the color stay put during daily activities?

This formula is designed for extended wear—up to 16 hours in many situations—resisting transfer and minimizing fading through routine activities such as eating, talking, and light movement. Results depend on skin chemistry and activity level, so touch-ups may be needed for intense conditions.

• Up to 16-hour wear profile
• Transfer- and smudge-resistant finish
• Powdery matte that minimizes shine

Will it feel drying on my lips, and what does hyaluronic acid do here?

Unlike traditional mattes, this formula contains hyaluronic acid to help attract and retain moisture at the surface, reducing the sensation of tightness. The finish remains matte and powdery while aiming for a more comfortable, lightweight wear compared with older matte formulations.

• Hyaluronic acid included for surface hydration
• Lightweight, non-cakey texture
• Matte look without an overly drying feel

How do I apply it for a precise, even result?

The precision applicator is shaped to help outline and fill the lips in one smooth motion. Start in the center of the upper lip, trace outward to the corners, then glide across the lower lip for consistent coverage and a crisp edge.

• Use the tapered applicator tip for Cupid’s bow definition
• One swipe delivers intense pigment
• Buildable layering for deeper color without streaks

How does it perform compared to other matte liquid lipsticks?

This Infallible Matte Resistance Liquid Lipstick aims to balance long-lasting, high-pigment payoff with a softer, more comfortable feel thanks to added hyaluronic acid. It targets users who want a true matte look but prefer less tightness and fewer transfers than some high-stay formulas.

• High color payoff in a single application
• Less transfer than many conventional lipsticks
• Powdery matte finish without heavy buildup

Who is this for: Ideal for anyone seeking a bold, all-day matte lip that won’t feel overly drying—perfect for busy schedules, special events, or everyday wear. Choose First Love 660 for a versatile, flattering matte shade, or explore the full 22-shade range to match your skin tone and style preferences. As with any color product, final appearance may vary slightly depending on lighting and individual lip tone.

Ingredients

G2017764 1 - INGREDIENTS: DIMETHICONE • ISODODECANE • TRIMETHYLSILOXYSILICATE • NYLON-611/DIMETHICONE COPOLYMER • DIMETHICONE CROSSPOLYMER • C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE • LAUROYL LYSINE • SILICA SILYLATE • PHENOXYETHANOL • ETHYLHEXYL PALMITATE • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • TRIHYDROXYSTEARIN • BENZYL ALCOHOL • SODIUM HYALURONATE • GLUCOMANNAN • PARFUM / FRAGRANCE ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 15850 / RED 7 • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 45380 / RED 22 LAKE • CI 45410 / RED 28 LAKE • CI 15985 / YELLOW 6 LAKE • CI 19140 / YELLOW 5 LAKE • CI 15850 / RED 6 • CI 42090 / BLUE 1 LAKE]. (F.I.L. N70028102/1).