L'Oreal Paris Colour Riche Intense Volume Matte Lipstick — Le Plum Dominant, Slim Bullet with Hyaluronic Acid, 16hr Wear

L'Oreal Paris Colour Riche Intense Volume Matte Lipstick in Le Plum Dominant is a slim, powdery-matte lip color infused with hyaluronic acid designed to deliver up to 16 hours of comfortable, full-looking wear.

This shade combines a plush plum tone with a lightweight, non-flat matte finish that resists smudging, bleeding, and feathering. The formula contains hyaluronic acid to help retain moisture and create a subtly plumped look while feeling comfortable on the lips. Packaged in a slimmer bullet for precision, this lipstick is made to line and fill with exact control and comes from a range of 12 richly pigmented shades meant to suit diverse skin tones.

How long will the color stay vibrant during a typical day?

The long-wear formula is engineered to maintain its matte appearance for up to 16 hours under usual daily activities. It’s built to minimize transfer and fading so color stays defined from morning routines through evening plans.

• Up to 16 hours of wear under normal conditions
• Resists smudging, bleeding, migrating, and feathering
• High-pigment finish maintains saturation over time

Will this matte lipstick feel drying on my lips?

Unlike many traditional mattes, this formulation includes hyaluronic acid to help sustain comfort and a softer mouthfeel. Instead of tightening or flaking, it leaves lips feeling hydrated and subtly fuller while retaining the matte look.

• Hyaluronic acid helps retain moisture for a cushioned feel
• Powdery matte texture without stiff or chalky sensation
• Designed for all-day comfort even with high pigment coverage

How does the slim bullet improve application?

The narrow tip is made to deliver sharper lines and controlled application so you can define the lip contour and fill in color precisely. It’s ideal for creating a crisp edge without needing a separate lip liner for many looks.

• Slim bullet allows precise lining and controlled filling
• Better access to Cupid’s bow and lip corners
• Quicker, cleaner application for polished results

Which skin tones suit the Le Plum Dominant shade?

Le Plum Dominant is a saturated plum that complements a wide range of complexions—from fair to deep—bringing cool-to-neutral undertones forward without overpowering. It’s part of a 12-shade palette curated to flatter varied skin tones and color preferences.

• Works with fair, medium, olive, and deeper skin tones
• Plum hue balances both cool and neutral undertones
• Available alongside 11 other saturated shades for tailored choices

Who is this for: This lipstick is for anyone who wants a modern matte finish that looks vivid but feels comfortable—ideal for busy professionals, makeup lovers who prefer precision application, and people seeking a long-lasting, high-pigment option without the dryness associated with classic mattes. If you value a defined lip line, extended wear, and a formula that supports lip hydration, the L'Oreal Paris Colour Riche Intense Volume Matte in Le Plum Dominant is formulated for you.

Ingredients

G2017641 - Ingredients: Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Phenyl Trimethicone, Tridecyl Trimellitate, Hydrogenated Polyisobutene, Hydrogenated Jojoba Oil, Dimethicone Crosspolymer, Isostearyl Isostearate, Kaolin, Paraffin, Isohexadecane, Nylon-12, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Polyethylene, Argania Spinosa Kernel Oil, Synthetic Wax, Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone, Isopropyl Titanium Triisostearate, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Serica Powder / Silk Powder / Poudre De Soie, Perlite, Alumina, Citronellol, Trihydroxystearin, Limonene, Geraniol, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Benzyl Alcohol, Sodium Hyaluronate, Magnesium Silicate, Silica, Tocopherol, Tin Oxide, Glucomannan, Parfum / Fragrance [+/- May Contain: Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Mica, Ci 77891 / Titanium Dioxide, Ci 15850 / Red 7, Ci 15985 / Yellow 6 Lake, Ci 45410 / Red 28 Lake, Ci 19140 / Yellow 5 Lake, Ci 45380 / Red 22 Lake, Ci 42090 / Blue 1 Lake]. Fil N281335/1