Loma Daily Shampoo gentle color-safe daily cleanser 12 oz — sulfate- and paraben-free for moisture & shine

Created for everyday use, this clear formula combines certified organic ingredients with a lightweight cleansing base to remove dirt and build-up without stripping natural oils. Free from sulfates, parabens, gluten, and sodium chloride, it’s designed to be kind to both hair and scalp while maintaining salon-quality color protection. Manufactured in the USA and packaged with an e-commerce authenticity code, this 12 oz bottle delivers a reliable routine-friendly shampoo for many hair types.

How will this shampoo affect my hair’s moisture and shine?

Loma Daily Shampoo is formulated to support the hair’s natural moisture balance while enhancing surface shine. It uses gentle, plant-based cleansers and organic extracts that clean without over-drying, leaving hair soft and reflective rather than dull.

• Lightweight cleansing removes grime while preserving oils
• Organic ingredients help maintain moisture levels
• Clear formula promotes natural shine and smoothness

Is this product safe for color-treated hair?

Yes — the Loma Daily Shampoo is labeled color safe and avoids harsh sulfates and salt that can strip dye. Regular use helps reduce premature fading while gently cleansing between salon appointments.

• Sulfate-free surfactants reduce color leaching
• Sodium chloride-free to avoid accelerated color loss
• Suitable for routine washes without aggressive fading

What ingredients are missing, and why does that matter?

This formula is free of sulfates, parabens, and gluten, and it contains no sodium chloride. Those omissions lower the risk of irritation, reduce drying effects, and make the shampoo a better match for sensitive scalps and chemically treated hair.

• No sulfates — gentler foaming and less moisture stripping
• No parabens — avoids common synthetic preservatives
• No gluten — reduces allergen concerns for sensitive users

How should I use Loma Daily Shampoo in my routine?

Use a small amount on wet hair, lather thoroughly, rinse, and repeat if needed. Pair with a lightweight conditioner for added hydration; for intensive repair, alternate with a treatment product once or twice weekly.

• Wet hair, apply a quarter-sized amount, lather, rinse
• Follow with conditioner suited to your hair type
• Use daily or as needed; treat weekly for deeper repair

Who is this for: Loma Daily Shampoo 12 Ounce fits anyone seeking a gentle, everyday cleanser that’s safe for color-treated and chemically processed hair, suitable for sensitive scalps, and preferred by shoppers who want products without sulfates, parabens, gluten, or sodium chloride. It’s ideal for people who want a straightforward, trustworthy shampoo made in the USA with certified organic components and verified authenticity for online purchases.

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, cocamidopropyl betaine, glycerin, citrus tangerina (tangerine) peel oil, citrus aurantium dulcis (orange) peel oil, citrus paradisi (grapefruit) oil, polyquaternium-7, gluconolactone, cetrimonium chloride, polyquaternium-4, hydrolyzed quinoa, chlorphenesin, citric acid, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, panthenol (vitamin b-5), sodium phytate. *Certified Organic