Lancôme Blush Subtil Powder Blush 373 APLUM — Ultra-Fine, Oil-Free, Long-Wear Buildable Color

Lancôme Blush Subtil Powder Blush in 373 APLUM is an ultra-fine, oil-free powder blush that blends effortlessly for buildable, long-wearing cheek color.

Lightweight and silky, this powder blush delivers a natural-looking flush without feeling heavy or cakey. The mineral oil–free formula is finely milled to sit comfortably on skin, and the included brush makes application quick and precise. Designed to layer smoothly for subtle to vivid payoff, it’s part of a coordinated finish system with Lancôme bronzers, highlighters, and setting powders for a polished, all-day look.

How does this blush achieve a natural finish?

The texture is ultra-fine and silky, allowing pigments to diffuse evenly across the cheek for a soft, airbrushed effect. Rather than laying on a heavy film, the powder melds with the skin for a breathable, luminous appearance.

• Finely milled powder gives a seamless blend and avoids patchiness.
• Buildable pigmentation lets you control intensity from sheer to vibrant.
• Included brush enables precise placement and seamless buffing.

Is this suitable for sensitive, acne-prone, or mature skin?

This formula is mineral oil–free and crafted to feel comfortable on a variety of skin types, including sensitive and acne-prone complexions. Its lightweight finish reduces the look of dryness and allows mature skin to wear color without settling into fine lines.

• Oil-free formulation minimizes potential pore-clogging ingredients.
• Ultra-fine texture helps avoid emphasize texture and lines.
• Non-greasy finish maintains a natural look throughout the day.

How long does the color last and how should I layer it?

The color is formulated for long wear and keeps its tone for several hours with minimal fading when applied over a well-prepared base. For enhanced longevity and a sculpted finish, combine with Lancôme bronzer and highlighter, and set with a setting powder.

• Apply over moisturizer or primer for smooth adhesion.
• Layer with Skin Transforming Bronzer and Highlighter for dimension.
• Use Skin Refining Setting Powder to lock color in place up to 24 hours.

What makes 373 APLUM a go-to shade?

373 APLUM is a versatile, flattering tone that provides a natural yet noticeable flush. It’s designed to brighten the complexion without appearing overly warm or cool, making it easy to wear across many skin tones.

• Balanced pigmentation offers a lifelike, healthy glow.
• Works well with both daytime and evening looks.
• Buildable coverage allows for subtle daywear or more intense color for special occasions.

Who is this for? This Blush Subtil powder is ideal for anyone seeking a refined, buildable cheek color that wears comfortably: those with sensitive or acne-prone skin looking to avoid oil-based powders, mature skin types who want a soft-focus finish, and busy users who value a long-lasting, blendable product that integrates easily into a full makeup routine. If you prefer a lightweight, non-drying blush that plays well with bronzers, highlighters, and setting powders, Lancôme’s 373 APLUM is tailored to deliver consistent, wearable color.

Ingredients

TALC • CAPRYLIC/CAPRIC TRIGLYCERIDE • NYLON-12 • SYNTHETIC FLUORPHLOGOPITE • MAGNESIUM STEARATE • TIN OXIDE • CALCIUM ALUMINUM BOROSILICATE • CALCIUM SODIUM BOROSILICATE • SILICA • ALUMINA • COLOPHONIUM / ROSIN • CAPRYLYL GLYCOL • PARFUM / FRAGRANCE • LINALOOL • GERANIOL • CITRONELLOL • BENZYL ALCOHOL • BENZYL SALICYLATE