jane iredale PureBrow Brow Gel — Medium Brown tinted, creamy hold & conditioning sea-mineral formula

jane iredale PureBrow® Brow Gel Medium Brown is a creamy, tinted brow gel that grooms, adds flexible hold and visibly thickens brows while delivering natural-looking color.

This lightweight brow gel tints and sculpts with a buildable formula designed to keep hairs in place without feeling stiff or sticky. Infused with a proprietary blend of sea minerals, it aims to smooth and condition brows as you shape them. The micro-spoolie applicator gives precise control for targeted application—great for filling sparse areas, defining arches, or simply taming unruly hairs. Available in multiple shades, Medium Brown blends into a variety of cool-to-warm brunette tones for an everyday polished look.

How does this brow gel create fuller-looking brows?

The creamy pigment coats each hair to increase visual density while the gel base helps hold hairs in the desired direction. Because the color is buildable, you can layer for subtle enhancement or a more defined effect. The sea mineral blend adds a smoothing finish so brows appear healthier and less frizzy.

• Buildable medium-brown tint for natural depth
• Creamy gel formula prevents clumping and flaking
• Conditions hairs for a smoother, fuller appearance
• Micro-spoolie reaches small or sparse areas with precision

Will PureBrow® stay put through a busy day?

The gel delivers a flexible hold that keeps hairs shaped without creating a crunchy texture. It resists light smudging and maintains the set look through typical daily activities. Because it isn’t overly stiff, you can restyle brows with the spoolie if needed throughout the day.

• Flexible hold that preserves natural movement
• Non-stiff finish avoids a cakey appearance
• Easy to rework with the micro-spoolie
• Suitable for layering under or over other brow products

How do I apply Medium Brown for the most natural result?

Start with clean, dry brows and sweep the micro-spoolie in short, upward strokes following your natural hair growth. Use light passes to deposit color gradually—build intensity only where you need it. Finish by brushing hairs into place and blending any excess near the inner brow for a soft transition.

• Use short, feathery strokes for hair-like definition
• Apply more product at sparse spots, less toward the tail
• Blend immediately to avoid harsh edges
• Perfect for quick touch-ups or full brow shaping

What makes the ingredient blend different from other brow gels?

PureBrow® features a unique mix of sea-derived minerals that help smooth and condition brow hairs, improving manageability and surface texture. The creamy vehicle carries pigment evenly and minimizes flaking. It’s formulated to work well with brows of varying thicknesses and hair types, providing both cosmetic color and a grooming benefit.

• Sea minerals to smooth and condition hairs
• Creamy base for even pigment distribution
• Non-flaking, long-wearing finish
• Micro-spoolie for controlled application

Who is this for? jane iredale PureBrow® Brow Gel Medium Brown is suited to anyone seeking a polished yet natural brow—especially those with light-to-medium brunette hair or anyone wanting soft, buildable color with flexible hold. It’s ideal for users who prefer a low-effort routine that tints, shapes and conditions brows in one step, and for makeup lovers who appreciate precise application from a micro-spoolie.

Ingredients

Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Raphanus Sativus (Radish) Root Extract. [+/- (May contain:) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Chromium Oxide Greens (Ci 77288)].