IZME

IZME Argan Oil Mascara Extra Volume — Black 0.44 fl.oz (Gold Cap), Hourglass Wand & Smudge-Resistant

Check the exact product, pack and directions before ordering

£24.84

Available to order with free standard UK delivery.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 30-day returns: check eligibility
Choose your quantity Order 2 units

Choose the quantity you need; pack contents are described in the product details.

Choose your quantity Order 3 units

Free standard UK delivery with no minimum order.

Free shipping

i

Free standard UK delivery. See shipping estimates and tracking details in our shipping policy.

Easy returns

i

Contact us for a free return label for eligible items within 30 days.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

Email customer support

Email us about products, delivery or returns. We aim to reply within one business day.

Share

Product details

IZME New York Argan Oil Mascara in Extra Volume Black delivers visibly fuller, lifted lashes with a nourishing argan oil formula and an hourglass-shaped wand for clump-free definition.

This lash-enhancing mascara combines a lightweight, smudge-resistant formula with argan-derived conditioning agents to thicken and separate each lash while keeping a natural, flexible finish. The gold-capped tube houses a specially designed hourglass brush that targets both inner and outer lash corners, coating even fine hairs without weighing them down. Designed for everyday wear, it balances dramatic volume with easy layering and minimal fallout.

How does the hourglass wand create extra volume?

The curved hourglass shape fits the lash line to pick up more hairs and deposit pigment evenly from root to tip. Its tapered ends reach corner lashes while the fuller midsection builds body, so you get balanced volume across the whole eye without heavy clumping.

  • Sculpted midsection adds bulk to the center lashes
  • Tapered ends coat inner and outer lashes precisely
  • Even pigment distribution reduces the need for repeated strokes
  • Brush design minimizes clumps for a feathered finish

Will this mascara smudge or flake during a long day?

The formula is formulated to resist water and smudging while staying flexible on the lashes, which helps prevent flaking and transfer. It holds lift and pigment through typical daily activities; touch-ups are usually unnecessary unless exposed to heavy moisture.

  • Water- and smudge-resistant base for longer wear
  • Flexible finish prevents stiff, brittle lashes
  • Low-fallout texture reduces debris under the eyes
  • Holds volume without hardening the lash fiber

How does argan oil affect lash health and feel?

Infused with argan-derived oil, the mascara helps condition lashes, adding softness and a subtle sheen without making the formula greasy. The lightweight nutrient blend helps maintain lash flexibility and can make lashes feel smoother after repeated use, while still delivering visible volume.

  • Argan oil conditions without weighing lashes down
  • Leaves lashes feeling soft and pliable
  • Non-greasy finish keeps lashes defined
  • Supports comfortable, layered application

How should I apply and remove the mascara for best results?

For maximum volume, wiggle the brush at the base of the lashes then sweep upward in a single motion; repeat for additional build. To remove safely, use a gentle oil-based or dual-phase remover to dissolve pigment and protect lash integrity.

  • Apply from roots to tips, wiggling slightly at the base
  • Layer in thin coats to build volume without clumping
  • Use a gentle eye makeup remover at the end of the day
  • Avoid pumping the wand to reduce drying the formula

Who is this product for? IZME New York Argan Oil Mascara in Extra Volume Black suits anyone seeking dramatic-looking lashes with a conditioned feel: ideal for users with fine or sparse lashes who want fuller volume without stiffness, makeup lovers who layer products for evening looks, and people needing a formula that resists smudging during long days. Those preferring easy removal will appreciate pairing it with an oil or dual-phase remover. This mascara is crafted for everyday wearers and beauty enthusiasts looking to enhance lash presence while caring for lash texture.

FAQ

Q: Is IZME Argan Oil Mascara waterproof?

A: The formula is water- and smudge-resistant for long wear, but not labeled fully waterproof; gentle removers work best.

Q: Can I layer this mascara with a primer?

A: Yes. It layers well over lash primers to boost volume while remaining clump-free and flexible.