It's a 10 Haircare Miracle Moisture Shampoo, 10 oz — Sulfate-Free Hydrating Cleanser for Color & Softness

This shampoo combines cleansing and conditioning benefits in one bottle, formulated to detangle, restore elasticity, and enhance color vibrancy for all hair types. The lightweight, sulfate-free formula is designed to remove everyday buildup while replenishing moisture so hair feels softer and looks smoother. It works whether your hair is fine, thick, chemically treated, or natural—making it a versatile option for routine washing.

How does this shampoo hydrate hair without weighing it down?

The formula uses conditioning agents that lock in moisture while still allowing natural movement, so hair stays bouncy rather than limp. Because it’s sulfate-free, it cleanses without aggressively stripping oils that keep hair resilient and shiny.

• Lightweight conditioning ingredients preserve volume and body
• Sulfate-free surfactants reduce dryness and frizz
• Designed to rinse out clean for non-greasy results

Will it keep color-treated hair vibrant?

Yes — the shampoo is formulated to be gentle on color while improving overall color appearance. It cleanses away residue that can dull dye, and its conditioning components help reflect light, making color look brighter and fresher between salon visits.

• Mild cleansers that minimize color fade during washing
• Moisture support preserves hair cuticle health and shine
• Suitable for repeated use without harsh stripping agents

Can this product help manage tangles and improve texture?

The product detangles wet hair so combing and styling are easier, reducing breakage from pulling. It also restores elasticity, helping strands return to shape after styling and reducing the appearance of rough texture.

• Detangling properties smooth the hair surface for easier comb-throughs
• Elasticity-restoring ingredients reduce snap and split ends
• Smoother strands reflect light for a luminous shine

How should I use this shampoo in my routine?

Lather a small amount into wet hair, concentrating on roots and areas with buildup, then rinse. For best results, follow with a complementary conditioner or treatment from the same line to lock in moisture and maximize softness.

• Apply to wet hair, massage to cleanse, then rinse thoroughly
• Pair with It's A 10 conditioners or leave-in treatments for added benefits
• Use consistently to maintain softness and color vibrancy

Who this is for: It's A 10 Miracle Moisture Shampoo is ideal for shoppers seeking a gentle, all-purpose cleansing option that adds moisture and shine without heavy buildup. Choose it if you have color-treated, dry, frizz-prone, or normal hair and want a single-step product that detangles, restores elasticity, and enhances color appearance. It’s also a practical pick for anyone aiming to switch away from sulfate-based shampoos while keeping everyday manageability and luminous results.

Ingredients

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cetyl Alcohol, Sodium CocoSulfate, Sodium Methyl Cocoyl, Taurate, Cocamidopropyl Betaine, Stearamidopropyl Dimethlanine, Euterpe Oleracea, Fruit Extract, Glycerin, Morinda Citrifolia Seed Oil, Moringa Oleifera Se