IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick — Fearless Umber Rich Matte Brown, Longwear Primer

IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Fearless Umber is a rich matte brown, cream-shadow stick with a built-in primer that delivers long-wearing, blendable color without tugging.

Designed for effortless application, this waterproof eyeshadow stick combines a smooth, no-pull glide with a built-in eyeshadow primer to help prevent creasing and fading. The compact 0.05 oz stick offers a portable, one-swipe solution for everyday eye looks, while lid-friendly ingredients aim to support delicate eye skin. Fearless Umber is a deep, versatile matte brown made for creating definition, smoked edges, or quick all-over color.

How does this eyeshadow stick stay crease-free all day?

The formula includes an integrated primer that helps anchor pigment to the eyelid and reduce movement into natural creases. Its waterproof properties also resist sweat and humidity, increasing wear time without needing touch-ups.

• Built-in primer to improve adhesion and reduce creasing
• Waterproof finish for longer-lasting color
• Designed for oily lids or humid conditions

Will it glide on without pulling my sensitive eye area?

No-tug technology ensures the creamy stick spreads smoothly across the lid with minimal pressure, so you don’t have to stretch or rub delicate skin. The texture is specifically formulated to be blendable while still providing solid payoff.

• Exclusive No-Tug Technology for smooth application
• Creamy, blendable texture that layers easily
• Good for sensitive eyes and gentle on lids

What kind of finish and looks can I create with Fearless Umber?

Fearless Umber is a rich matte brown that works equally well for soft definition, smoky eyes, or precise liner work. It builds from a subtle wash to full opacity, so you can customize intensity without creasing.

• Matte finish ideal for natural to dramatic looks
• Buildable coverage from light wash to rich pigment
• Can be used as shadow, smudged liner, or base

What ingredients support eye comfort and skin health?

The stick is formulated with lid-loving actives intended to impart a smoother, refreshed look to the eye area while you wear color. These supportive ingredients are included alongside the long-wear pigments to balance performance with comfort.

• Tri-peptide complex to help skin appearance
• Hydrolyzed collagen to help improve texture appearance
• Caffeine to refresh and enliven the eye area

How to use: swipe the stick across eyelids where you want color, then blend with fingertips or a brush. Pair with a gel liner and mascara from the same Superhero range for a coordinated finish. The compact, twist-up format makes it ideal for travel, touch-ups, or quick morning routines.

Who is this for: Ideal for anyone wanting an easy-to-use, long-wearing matte brown shadow that won’t tug on sensitive lids. It's a practical pick for people with oily eyelids, those who need makeup that endures heat or humidity, makeup beginners who appreciate one-swipe application, and busy users who want a portable, crease-resistant option.

Ingredients

METHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, OCTYLDODECANOL, POLYETHYLENE, SORBITAN OLIVATE, SYNTHETIC WAX, CALCIUM ALUMINUM BOROSILICATE, TRIETHOXYCAPRYLYLSILANE, DISTEARDIMONIUM HECTORITE, ETHYLENE/PROPYLENE COPOLYMER, PROPYLENE CARBONATE, AQUA / WATER / EAU, GLYCERIN, TIN OXIDE, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+/-: CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, MICA].