IT Cosmetics Hydrating Serum-to-Foam Cleanser 5 fl oz — Hyaluronic Acid & Ceramides, Gentle Makeup Remover

This hybrid cleanser from IT Cosmetics merges the light foaming action of a face wash with the moisturizing performance of a serum, designed to cleanse without overdrying. The formula targets makeup, SPF, oil, and environmental buildup while leaving skin feeling soft and balanced. It’s sulfate- and alcohol-free, ophthalmologist-tested, and marketed for everyday use on all skin types, including sensitive and dry skin.

How does the serum-to-foam texture benefit my cleansing routine?

The texture starts silky and serum-like, transforms into a gentle foam on contact with water, and rinses cleanly without tightness. That conversion lets the product lift debris efficiently while delivering hydrating actives that stay behind to support moisture levels.

• Serum-to-foam action removes makeup, oil, and SPF.
• Leaves a hydrated finish instead of a stripped feel.
• Suitable for twice-daily cleansing without irritation.

Which active ingredients are included and what do they do?

Key actives in this cleanser are hyaluronic acid and concentrated ceramides. Hyaluronic acid attracts and holds moisture for a plumper appearance, while ceramides help reinforce the skin’s natural barrier to reduce moisture loss and increase resilience.

• Hyaluronic acid: hydrates and supports elasticity.
• Ceramides: strengthen the lipid barrier and retain moisture.
• Free from sulfates and drying alcohols to protect sensitive skin.

Will it remove long-wear makeup and mascara?

The cleanser is formulated to dissolve everyday face makeup, oil, and sunscreen effectively. While it removes general makeup and lightweight formulas, very heavy or waterproof eye makeup may still require a dedicated eye remover for thorough cleansing.

• Removes foundation, SPF, and light-to-moderate makeup.
• Ophthalmologist-tested for eye-area safety with typical makeup.
• Consider a targeted remover for waterproof or stubborn eye makeup.

How should I incorporate it into my skincare routine?

Use morning and evening as your primary cleanse step. Follow with your favorite moisturizer and targeted treatments—IT Cosmetic routines often pair this cleanser with Confidence face cream and an eye cream to address fine lines and barrier support.

• Apply to damp skin, massage to foam, rinse thoroughly.
• Follow with moisturizer and any serums or eye treatments.
• Safe for daily use on sensitive and dry skin types.

Who is this for: Confidence in a Cleanser is for anyone seeking a daily cleanser that balances effective makeup and pollutant removal with hydration and barrier support. It’s particularly useful for people who want the convenience of one product that cleanses gently without leaving skin tight or chalky—suitable for sensitive, dry, combination, and normal skin types, as well as those looking to simplify a skincare regimen while maintaining hydration.

Ingredients

AQUA / WATER / EAU, GLYCERIN, SODIUM METHYL COCOYL TAURATE, COCO-BETAINE, SODIUM COCOYL ISETHIONATE, SODIUM CHLORIDE, PPG-5-CETETH-20, GLYCOL DISTEARATE, SODIUM HYDROXIDE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, PHENOXYETHANOL, GLYCERYL STEARATE, CITRIC ACID, PEG-100 STEARATE, COCONUT ACID, COCO-GLUCOSIDE, CAPRYLYL GLYCOL, TOCOPHEROL, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, SQUALANE, PARFUM / FRAGRANCE, SALICYLIC ACID, CHLORPHENESIN, GLYCERYL OLEATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-53, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LIMONENE, PEG-30 DIPOLYHYDROXYSTEARATE, TRIDECETH-6, ADENOSINE, COLLOIDAL OATMEAL, BUTYLENE GLYCOL, BENZOIC ACID, LINALOOL, GERANIOL, CERAMIDE NP, SODIUM HYALURONATE, HYDROXYPALMITOYL SPHINGANINE, CITRONELLOL, CARBOMER, SODIUM LACTATE, CI 19140 / YELLOW 5, POLYSORBATE 20, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7