IT Cosmetics Brow Power eyebrow pencil — Brunette, oval-tip hairlike strokes, biotin-infused & long-lasting

This eyebrow pencil from IT Cosmetics uses a unique oval tip to recreate hair-like strokes while its universal formula shifts intensity based on how firmly you apply it. Infused with biotin, saw palmetto and antioxidants, the pencil aims to condition and support healthier-looking brow hair while providing a customizable shade range that suits brunette tones and covers grays.

How does the oval tip create natural-looking brows?

The shaped oval tip is designed to lay down variable-width lines that resemble individual brow hairs instead of a single block of color. By angling the pencil and changing pressure, you can produce both thin hairlike strokes and slightly fuller lines where needed.

• Oval tip creates tapered, hair-mimicking strokes
• Angle and pressure control thickness and intensity
• Built-in spoolie blends strokes for a seamless finish

Is this pencil long-lasting and smudge-resistant for daily wear?

The formula is formulated to adhere to skin for all-day wear and resist budging, helping brows stay defined through normal activities. It’s intended to hold color in place while still allowing you to groom and blend with the spoolie for a natural result.

• Budge-resistant formula designed for extended wear
• Adheres to skin to prevent fading and transfer
• Spoolie tames and blends without disturbing pigment

What skincare ingredients are included and why do they matter?

IT Cosmetics includes conditioning and protective ingredients such as biotin, saw palmetto, and antioxidants to support the appearance of healthier-looking brows. These components are chosen to complement makeup performance by conditioning the skin and brow area while minimizing the look of visible damage.

• Biotin (a B vitamin) to support healthier-looking hair and skin appearance
• Saw palmetto to help condition the brow area for smoother application
• Antioxidants to help protect skin from visible environmental stressors

How do I match and apply Brow Power for my shade?

Rather than fixed shades, the universal formula is pressure-responsive: light strokes yield softer tones for lighter hair, while firmer pressure deepens the color for darker brows. Finish every session by blending with the spoolie to ensure feathered, even coverage.

• Use soft, short strokes near the brow head for a natural start
• Press slightly harder through the arch and tail for definition
• Brush with the built-in spoolie to diffuse and set the look

Who this is for: Brow Power Universal Brown is ideal for anyone seeking a single pencil that adapts to their natural hair shade—especially brunette users wanting coverage for gray hairs, those with sparse or thinning brows, and makeup lovers who prefer a realistic, hairlike finish that lasts all day. It’s also suited to people who want conditioning skincare benefits built into their brow routine without sacrificing precision or wear.

Ingredients

HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).