ICONIC LONDON Velvet Smooth Pore-Refining Primer — Whipped Balmy 1.01 fl oz, Soft-Matte Blur & Shine Control

ICONIC LONDON Velvet Smooth Pore-Refining Primer is a whipped, balmy primer that blurs pores, tames shine and creates a soft-matte, cloudlike base for long-lasting makeup.

This lightweight, whipped formula smooths skin texture and reduces the appearance of pores while providing a velvety finish that helps makeup sit better and transfer less. Infused with Vitis Vita (red grape extract) and a blend of emollients and perfecting powders, it layers comfortably under foundation or can be used alone for a polished, photo-ready look. The 1.01 fl oz size is travel-friendly, vegan and cruelty-free, designed for everyday wear or special occasions when you want skin to look refined and even.

How does this primer refine pores without feeling heavy?

The whipped, balmy texture melts into skin to fill and blur visible pores without leaving a waxy film. Lightweight emollients provide a hydrated base while soft-focus powders reduce shine and create an even surface for makeup.

• Whipped, airy balm that spreads thin for non-greasy coverage
• Soft-focus powders visibly diffuse texture and lines
• Emollients keep the skin feeling soft, not tight
• Suitable for layering under foundation or wearing alone

Will it control shine and keep makeup in place during the day?

Yes — the primer’s soft-matte finish helps tame excess oil while maintaining skin comfort. It reduces makeup transfer and helps base products adhere better, giving a more even wear time across skin types prone to shine.

• Soft-matte finish diminishes midday oil buildup
• Helps foundation and tints stay smoother for longer
• Minimises makeup transfer to clothing and masks
• Best used sparingly on oily-prone zones like the T-zone

What skincare ingredients are included and what do they do?

The formula features Vitis Vita (red grape extract) alongside moisturizing emollients and mattifying powders. Vitis Vita supports skin resilience while emollients soothe and powders refine texture for an instantly smoother appearance.

• Vitis Vita (red grape extract) for antioxidant support and barrier resilience
• Emollients that provide a silky, hydrated veil
• Perfecting powders to blur pores and diffuse light
• Lightweight base ideal for combination to oily skin types

How should I apply it for the best finish?

Apply a thin layer to clean, moisturized skin concentrating on areas with visible pores or shine. Use fingertips for small areas or a flat base brush for full-face application, then follow with your chosen complexion products.

• Use a pea-sized amount and blend outward with fingertips or brush
• Layer under skin tints, foundations, or powder for longer wear
• Spot-apply to the T-zone for targeted shine control
• Works well before cream blushes and bronzers to create smooth application

Who is this for: ICONIC LONDON Velvet Smooth Pore-Refining Primer suits anyone seeking a lightweight, velvety base that blurs pores and controls shine without heavy buildup. It’s ideal for combination, oily, or texture-prone skin types and for makeup lovers who want a camera-ready finish, travel-friendly packaging, and cruelty-free, vegan ingredients.