ICONIC LONDON Underglow Matcha Melting Cleansing Balm — 1.41 oz Makeup Remover with Squalane & Ceramides for Hydrated, Soft Skin

The ICONIC LONDON Underglow Matcha Melting Cleansing Balm is a 3-in-1 makeup remover that transforms from a balm to an oil to a milky rinse, cleansing thoroughly while leaving skin hydrated and comfortable.

This cleansing balm combines gentle yet effective makeup removal with nourishing actives so you can cleanse without stripping. Formulated with matcha, ceramides, squalane, shea butter, blueberry extract and vitamin E, the texture dissolves long-wear and waterproof makeup, then emulsifies with water into a creamy rinse that lifts impurities while supporting skin barrier health. The hygienic tube includes an internal grinding nozzle that dispenses smooth, consistent ribbons of product for travel-friendly application and minimal waste.

How does the texture change during cleansing and why does that matter?

The balm begins as a dense, buttery solid that melts on contact with skin into a silky oil, allowing it to break down makeup and sunscreen. When you add water it emulsifies into a soft, milky rinse that lifts away residue without leaving a heavy film. This trio of textures lets the formula both dissolve stubborn products and rinse off cleanly.

• Solid-to-oil provides immediate makeup breakdown.
• Oil stage helps glide across skin and dissolve pigments.
• Water activation creates a milky emulsion for easy rinsing.

Which ingredients support hydration and barrier repair?

Active humectants and lipids in the formula help maintain moisture after cleansing. Ceramides replenish skin’s natural lipids, squalane adds lightweight hydration and shea butter offers emollient support, while vitamin E and blueberry extract provide antioxidant comfort.

• Ceramides: reinforce the skin’s protective barrier.
• Squalane: hydrates without greasiness.
• Shea butter and vitamin E: soothe and condition skin surface.

Will it remove long-wear or waterproof makeup safely?

Yes — the oil phase is designed to dissolve pigments and waterproof formulas efficiently, reducing the need for aggressive rubbing. The gentle emulsification allows residues to lift away cleanly, minimizing irritation for most skin types when used as directed.

• Softens mascara, eyeliner and long-wear foundation.
• Emulsifies with water so makeup rinses away easily.
• Non-stripping formulation helps preserve natural moisture.

How do I use the dispensing mechanism and get the best results?

The built-in grinding mechanism delivers consistent, hygienic ribbons of product so you can dose accurately. Warm a small amount between dry hands, massage onto dry skin to dissolve makeup, then add water to emulsify and rinse or remove with a soft cloth.

• Dispense one to two ribbon-length doses to start.
• Massage into dry skin using circular motions for 30–60 seconds.
• Add water, emulsify, then rinse or wipe away with a damp cloth.

Who is this for: The ICONIC LONDON Underglow Matcha Melting Cleansing Balm suits anyone looking for an effective, skin-friendly makeup remover that balances clarity with care. It’s ideal for people who wear long-wear or waterproof cosmetics, those who prefer multi-step texture experiences in their cleansing routine, and anyone seeking vegan, travel-ready packaging with barrier-supporting ingredients. If you have sensitive, dry, normal, or combination skin and want a non-stripping cleanser that doubles as a nourishing treatment, this balm is designed to simplify your evening routine while protecting skin’s moisture and radiance.

Ingredients

Matcha, Ceramides, Squalane, Shea Butter, Blueberry Extract, Vitamin E