ICONIC LONDON Underglow Blurring Primer — Universal Shade, Champagne-Pearl Glow & Pore-Softening, Vegan 0.91 fl oz

ICONIC LONDON Underglow Blurring Primer is a lightweight, champagne-pearl infused base that softens pores, blurs imperfections and leaves a subtle inner glow under makeup.

Designed as a universal shade and cruelty-free, vegan formula, this primer creates a refined canvas for foundation or can be worn alone to even skin texture and add a candlelit luminosity. The serum-like texture glides on smoothly, targeting areas prone to shine while diffusing fine lines and enlarged pores. Packaged with a dropper for precise application, it complements both matte and dewy makeup finishes without feeling heavy.

How does this primer reduce the appearance of pores and texture?

The primer contains soft-focus light-reflecting pearls and a blurring base that fills in uneven texture and visually smooths the skin’s surface. Applied thinly, it sits between skin and makeup to diminish the look of pores without cakeiness. Over time, regular use can make your base application appear more polished and even.

• Micro-fine champagne pearls scatter light for a softened look.
• Smoothing agents create a silky film that minimises visible pores.
• Dropper allows controlled, minimal application to problem zones.

Will it make my skin look glowing or oily?

Underglow delivers a demi-matte finish with a subtle, inner luminosity rather than surface shine. The formula balances light-reflecting pigments with mattifying elements so skin appears radiant but not greasy. It’s formulated to work under foundations or on bare skin for a natural glow.

• Champagne pearls provide a soft, reflective glow rather than glossy shine.
• Dewy-from-within effect keeps finish natural and wearable.
• Suitable for layering beneath matte or luminous foundations.

How do I use the dropper and what’s the best application method?

After your moisturiser, dispense 2–3 drops and apply to the centre of the face or wherever texture and shine are most noticeable. Use fingertips or a flat foundation brush to pat and blend—avoid rubbing to preserve the blurring effect. A light hand ensures even coverage and prevents product buildup in fine lines.

• Apply 2–3 drops after moisturiser for most skin types.
• Pat and blend with fingers or an ICONIC base brush for seamless finish.
• Target T-zone, cheeks, or around nose where pores show most.

Will this work with my skincare and makeup routine?

Yes—Underglow is formulated to integrate smoothly with standard skincare and makeup steps. Use it after moisturiser and SPF, and before foundation or concealer. It plays well with both lightweight tints and full-coverage formulas, improving spreadability and helping makeup last longer without competing with active skincare ingredients.

• Apply after hydrating serums and SPF for best results.
• Compatible with liquid, cream or powder foundations.
• Can be used alone for light-reflective, even-looking skin.

Who is this for? ICONIC LONDON Underglow Blurring Primer suits anyone seeking a refined base that minimises pores and adds a soft luminosity—ideal for textured or combination skin, people who prefer a natural demi-matte finish, and those who want a cruelty-free, vegan primer that plays nicely with most foundations. If you want smoother-looking skin and a gentle candlelit glow without heavy shimmer, this universal-shade primer is a practical addition to daily beauty routines.