HARUHARU Black Rice Hyaluronic Anti-Wrinkle Serum 50 ml — Fast-Absorbing, Hydrating & Firming

HARUHARU Wonder Black Rice Hyaluronic Anti-Wrinkle Serum is a milky, fast-absorbing serum that combines fermented black rice and hyaluronic acid to hydrate, firm, and help smooth the look of fine lines.

This lightweight anti-wrinkle serum blends antioxidant-rich fermented black rice with multiple molecular weights of hyaluronic acid and nourishing botanicals to support skin elasticity and long-lasting moisture. The formula is designed to layer easily under creams and sunscreens while delivering targeted hydration and antioxidant protection without heaviness. It’s vegan, cruelty-free, and made with predominantly naturally-derived ingredients suitable for daily use as part of a morning or evening routine.

How does this serum target wrinkles and sagging skin?

The serum uses fermented black rice extract rich in polyphenols and pigments to defend against environmental stressors while ingredients like red ginseng and beta glucan help support visible firmness. Hyaluronic acid replenishes moisture in multiple layers of the skin to plump fine lines, and the vehicle promotes deeper delivery of active extracts.

• Fermented black rice: antioxidant polyphenols to protect skin against free-radical damage.
• Hyaluronic acid: multi-weight hydration to visibly plump lines and improve texture.
• Panax ginseng and beta glucan: support skin tone and resilience.
• Liposome delivery: helps botanical extracts penetrate more effectively.

Will this feel heavy or leave a residue under makeup?

The serum has a milky, fluid texture that absorbs quickly into skin without a greasy film, making it suitable to wear under primer and foundation. It layers well with lighter moisturizers and sunscreen, so it won’t disrupt makeup application when allowed a minute to settle.

• Milky, fast-absorbing consistency for comfortable wear.
• Non-greasy finish that won’t pill under cosmetics.
• Pairs well with both daytime SPF and richer night creams.

Is this product safe for sensitive or reactive skin types?

Formulated with 95% naturally-derived ingredients and tested for skin irritation, the serum minimizes harsh additives while including soothing components like lavender oil and beta glucan. As with any active product, patch testing first is recommended for very reactive skin to confirm tolerance.

• Skin irritation test completed; uses EWG-safe ingredients.
• Vegan and cruelty-free formulation, free from known heavy irritants.
• Includes calming botanicals to reduce the chance of irritation.

How should I use the HARUHARU Wonder serum in my routine?

Apply after cleansing and toning, using 2–3 drops spread across the face and neck; gently press into skin until absorbed. Use morning and night for best results and follow with moisturizer and SPF in the morning to lock in hydration and protect improvements.

• Step order: cleanse → tone → serum → moisturizer → SPF (AM).
• 2–3 drops are usually enough; adjust per skin needs.
• Consistent use over weeks supports firmer, more hydrated-looking skin.

Who is this for: HARUHARU Wonder Black Rice Hyaluronic Anti-Wrinkle Serum is aimed at anyone wanting a lightweight, antioxidant-rich booster for hydration and visible firmness—particularly useful for mature, combination, or dehydrated skin that needs plumping moisture without heaviness. Those with highly reactive skin should patch test first. Use it as part of a daily anti-aging regimen to support smoother-looking texture and improved resilience.

Ingredients

Water, glycerin, lecithin, caprylic/capric triglyceride, camellia japonica seed oil, hydrogenated lecithin, helianthus annuus (sunflower) seed oil, oryza sativa (rice) extract (10,000ppm), phyllostachys pubescens shoot bark extract (2,000ppm), aspergillus ferment, hyaluronic acid (2,000ppm), panax ginseng root extract, cyclodextrin, sclerotium gum, c12-16 alcohols, palmitic acid, alteromonas ferment extract, usnea barbata (lichen) extract, zanthoxylum piperitum fruit extract, pulsatilla