Fashion Gold Keratin Hair Treatment 150g (Up to 3 Uses) — Formaldehyde-Free At-Home Smoothing

Fashion Gold Keratin Hair Treatment is a professional-grade, formaldehyde-free keratin formula designed to smooth, hydrate and reduce frizz for up to a year when applied correctly.

Made for at-home use yet built on salon-quality science, this 150g keratin concentrate combines natural oils and proteins to replenish weakened strands while delivering a lasting straightening effect. The product is presented as a multi-use bottle (up to three treatments depending on hair length and thickness) and targets hair that needs repair, shine and manageability without harsh formaldehyde chemicals.

How does Fashion Gold tame frizz and protect hair structure?

The formula preserves the hair's natural amino acids while depositing keratin and conditioning agents to smooth the cuticle. That dual action helps hair resist humidity and maintain a sleeker texture between washes.

• Kerafive-22 technology designed to support natural amino acids
• Keratin plus quinoa protein rebuilds fiber integrity
• Inca and coconut oils add slip and reduce surface roughness
• Formal¬dehyde-free composition for safer straightening

Can I use this keratin treatment on chemically treated or delicate hair?

Yes — the product is formulated to be compatible with bleached, colored, relaxed or naturally textured hair. It’s intended to strengthen and smooth without causing additional breakage when applied according to instructions.

• Suitable for colored and previously treated hair
• No formaldehyde, reducing chemical stress during application
• Nourishing oils help restore elasticity after processing
• Works on all curl patterns and textures

What results can I expect and how long do they last?

After a full application and heat sealing, expect visibly smoother, shinier hair with reduced styling time. Results vary by hair porosity and aftercare, but many users report extended frizz control and straighter appearance that can last several months with proper maintenance.

• Noticeable smoothing and shine after one treatment
• Reduced blow-dry time and easier styling
• Longevity depends on washing frequency and products used
• Periodic touch-ups recommended for sustained effect

How do I apply Fashion Gold Keratin at home safely?

Follow the included directions: cleanse the hair, apply the keratin evenly, blow-dry, then flat-iron to seal the treatment. Use temperature control, small subsections and protective measures like gloves and good ventilation for best results.

• Start with clarifying shampoo for clean strands
• Work in thin sections and distribute product evenly
• Blow-dry before flat-ironing to lock in keratin
• Use recommended aftercare shampoos and avoid sulfate exposure

Who is this for: Fashion Gold Keratin Hair Treatment is aimed at people who want salon-level smoothing without leaving home, especially those with frizzy, damaged, colored or naturally textured hair seeking longer-lasting manageability. It also fits stylists and experienced home-users who want a professional, formaldehyde-free Brazilian-style keratin option with nourishing oils and proteins.