ETUDE Fixing Tint Liquid Lipstick Cranberry Plum 4g — Long-Lasting Waterproof Matte, High Pigment

ETUDE Fixing Tint #07 Cranberry Plum is a lightweight, highly pigmented liquid lip stain that delivers full-coverage matte color with long-lasting, waterproof wear.

Designed in Korea for bold, comfortable color, this 4 g liquid lipstick combines intense pigment with a lightweight formula that dries to a matte finish while resisting smudging and fading. The shade "Cranberry Plum" blends deep berry and muted plum tones for a versatile, modern look that suits daytime elegance and evening glam. Its thin, buildable texture sits evenly on lips, letting you go from a sheer wash to fully opaque coverage in a single swipe.

How long will ETUDE Fixing Tint stay put through the day?

The formula is engineered to adhere and resist transfer for extended wear without feeling heavy. You can expect multi-hour color retention under normal daily conditions, and it tolerates light eating and drinking better than typical cream lipsticks.

• Water-resistant finish that minimizes smudging
• Thin, clingy texture helps pigment lock to the lips
• Maintains color intensity without frequent touch-ups

What does the finish and feel of this shade look like?

Cranberry Plum dries down to a modern matte—not chalky, but velvety—offering a refined, soft-flat appearance. The lightweight formula prevents tightness while keeping a clean, blurred-edge look that photographs well.

• Velvet-matte finish suitable for photos and masks
• Comfortable, non-gummy wear for hours
• Blendable on first application; then sets to long-wear matte

How do I apply Fixing Tint for the best result?

Apply directly from the doe-foot applicator for precise lines; blot and add another layer for fuller opacity. For a gradient or ombré lip, dab the center then blend outward with a fingertip or brush for a soft edge.

• Single swipe for medium coverage; two thin layers for full coverage
• Use fingertip or lip brush to soften edges or create gradients
• Allow a few seconds between layers to avoid streaking

Will Cranberry Plum suit different skin tones and occasions?

This shade reads as a balanced berry-plum that flatters a wide range of complexions. It works as a polished daytime option and ramps up easily for evening looks, pairing well with neutral or smoky eye makeup.

• Cool-to-neutral undertones complement fair to deep skin tones
• Great for office wear, dates, and special events
• Coordinates with minimal makeup or bold eye looks

Who is this for: ETUDE Fixing Tint #07 Cranberry Plum is for anyone seeking a reliable, lightweight liquid lip color with strong pigmentation and extended wear. Ideal if you want a buildable matte stain that resists transfer and photographs beautifully, whether you prefer a subtle wash or full-coverage color. It's especially useful for busy days, on-the-go touch-ups, and for those exploring K-beauty finishes and shades.