EMAX Brazilian Keratin Treatment 120ml — Progressive Nanoplastia Smoothing, High‑Keratin Anti‑Frizz

EMAX ECOSMETICS Brazilian Keratin Treatment 120ml is a professional progressive straightening and smoothing formula that reduces frizz and volume while strengthening hair with high-concentration keratin and a tribological conditioning complex.

This concentrated 120ml Nanoplastia-style treatment from EMAX is designed for salon or at-home use by people who want lasting smoothing without unwanted brassiness. The formula combines biodegradable active ingredients and a high keratin content to restore and protect strands during heat styling. It works as a progressive brush: when sealed with a thermal flat iron at 180–230°C, the product helps reshape the hair fiber for reduced volume, improved shine, and easier styling.

How does this keratin formula work to smooth and reduce frizz?

The product deposits concentrated Brazilian keratin along the hair shaft and uses a tribological complex to condition the cuticle, lowering friction from brushes and irons. Heat activation during ironing helps the keratin bond and sets the smoother finish, producing progressive straightening rather than an instant chemical relaxer result. It also minimizes color shifts that can cause yellow or orange tones.

• High keratin concentration for stronger hair fiber
• Tribological complex conditions and protects from friction
• Heat-activated sealing at 180–230°C for long-lasting smoothing
• Formulated to avoid unwanted brassiness

What is the step-by-step application process?

Begin with a deep-cleansing shampoo and repeat the wash at least three times to fully remove oils and build-up. Thoroughly dry the hair before applying the treatment in small, even sections, then again dry and flat-iron each thin subsection between 7 and 15 passes to lock the effect. No post-ironing rinse is required; style as desired after finishing the ironing process.

• Wash hair 3 times with clarifying shampoo
• Blow-dry hair completely before application
• Apply evenly to small sections, then dry 100%
• Iron each thin section 7–15 times at 180–230°C

Which hair types and concerns does this treatment suit best?

This progressive treatment works on a wide range of textures—from fine to coarse, curly to wavy—providing gradual straightening and noticeable volume reduction. It is especially useful for people looking to tame frizz, smooth the surface for shinier hair, and shorten daily styling time. Because it is heat-activated and progressive, results can be tailored by adjusting ironing technique and the number of passes.

• Suitable for curly, wavy, frizzy, or voluminous hair
• Customizable smoothing by ironing method
• Good option for those wanting less daily styling work
• Formulated to minimize color alteration

How should you maintain results and protect treated hair?

After treatment, choose sulfate-free shampoos and avoid harsh clarifying products to extend the smoothing effect. Regular deep-conditioning and limited heat exposure will help preserve the keratin layer; use a heat protectant for any additional styling. Follow-up salon maintenance or repeat application can be scheduled based on hair growth and desired smoothness.

• Use gentle, sulfate-free cleansers
• Apply deep-conditioning masks periodically
• Use heat protection when styling
• Schedule touch-ups as hair grows or texture returns

Who is this for: EMAX ECOSMETICS Brazilian Keratin Treatment 120ml is aimed at clients and at-home users seeking professional-grade smoothing without harsh discoloration, people with frizz, high volume, or unruly texture, and stylists looking for a concentrated Nanoplastia-style product to offer customizable straightening services. It is not a one-time chemical relaxer; instead, it provides progressive, heat-sealed smoothing that you can adapt to the hair’s needs.

Ingredients

WATER