Eau Thermale Avène Vitamin Activ Cg Radiance Concentrated Serum — 20% Pro‑Vitamin Cg, Niacinamide & Bakuchiol for Brightening

Avène Vitamin Activ Cg Radiance Concentrated Serum is a lightweight, radiance-boosting facial serum combining ultra-optimized Vitamin Cg, niacinamide and bakuchiol to improve luminosity and the appearance of dark spots and fine lines.

This concentrated serum blends Avène’s Pro-Vitamin Cg (a stable, highly potent form of vitamin C), niacinamide and bakuchiol in a smooth, fast-absorbing base. The formula aims to enhance skin brightness immediately while supporting even tone and a more refined texture over continued use. With 94% ingredients of natural origin and recyclable packaging, it balances performance with sustainability.

How quickly will I see brighter skin?

Many users notice an immediate boost in radiance right after application thanks to the serum’s illuminating base and stabilized vitamin C derivative. Continued daily use supports a more even complexion and helps reduce the look of dullness within weeks.

• Contains Pro‑Vitamin Cg equivalent to 20% vitamin C for rapid brightening.
• Lightweight, non-greasy texture that adds visible glow instantly.
• Visible improvement in radiance reported with regular use over several weeks.

Will this help with dark spots and uneven tone?

The blend of ultra‑optimized Vitamin Cg and niacinamide targets discolored areas to visibly even out skin tone. Bakuchiol complements these actives by supporting smoother-looking texture, making the skin appear more uniform when used consistently.

• Niacinamide helps reduce the appearance of hyperpigmentation and blotchiness.
• Vitamin Cg works as a stable brightening antioxidant to diminish dull patches.
• Bakuchiol aids in refining skin surface for a more even finish.

Is this suitable for sensitive or combination skin?

The formula is designed to be lightweight and non-sticky, reducing the chance of irritation that heavier vitamin C serums can cause. Avène’s known tolerance-focused approach and the inclusion of bakuchiol instead of retinol make it a gentler alternative for many who are sensitive to stronger actives.

• Fast-absorbing texture minimizes greasy residue and pore congestion.
• Contains 94% ingredients of natural origin to prioritize skin comfort.
• Dermatologically developed to balance efficacy with tolerability.

How should I incorporate this serum into my skincare routine?

Apply the serum once or twice daily to clean, dry skin before moisturizer and sunscreen in the morning. In evening routines, it pairs well with hydrating creams or oils; always follow product instructions and introduce gradually if you use other active treatments.

• Use after cleansing and toner, before thicker creams or oils.
• Apply a few drops to face and neck, smoothing gently until absorbed.
• Follow morning use with a broad‑spectrum SPF to protect brightened skin.

Who is this for: Avène Vitamin Activ Cg Radiance Concentrated Serum suits people looking to lift skin radiance, even out discoloration and soften the look of fine lines without heavy textures or strong retinoids. It’s ideal for those who want a dermatologist-developed, antioxidant-rich serum with sustainable packaging and a formulation mindful of sensitive skin. If you’re seeking a daily brightening step that blends immediate luminous effects with visible improvements over weeks, this serum is formulated to fit into both morning and evening regimens.

Ingredients

Avene Thermal Spring Water (Avene Aqua), Glycerin, Niacinamide, Pentylene Glycol C9-12 Alkane, Caprylic/Capric Triglyceride, Pentaery Thrityl Tetracaprylate/Tetracaprate, Ascorbyl Glucoside, Bakuchiol, 1.2-Hexanediol Acacia Senegal Gum Butylene Glycol Citric Acid, Coco-Caprylate/Caprate, Fragrance (Parfum), Glyceryl Behenate, Glyceryl Dibehenate, Sodium Citrate, Sodium Dilauramidoglutamide Lysine, Sodium Hyaluronate, Sodium Hydroxide, Tocopheryl Glucoside, Tribehenin, Water (Aqua) Xanthan Gum.