E45 Moisturising Lotion for Very Dry Sensitive Skin — 500ml Pump, Fragrance-Free 24hr Hydration

E45 Moisturising Lotion is a fragrance-free, dermatologist-tested body and face lotion that soothes very dry, sensitive skin and helps maintain hydration for up to 24 hours. E45’s 500 ml pump bottle delivers a lightweight, non-greasy lotion formulated for everyday use on very dry or easily irritated skin. The formula uses emollients and lanolin to restore softness and protect the skin’s moisture barrier, absorbing quickly so you can dress shortly after application. Gentle enough for family use, this lotion is free from added fragrance and designed to reduce visible roughness and flaking when used consistently.

How will this lotion fit into my daily skincare routine?

Use E45 Moisturising Lotion after bathing or handwashing to lock in moisture while skin is still slightly damp. Its fast-absorbing texture keeps skin tangle-free with clothing and helps maintain hydration through normal daily activities.

• Apply liberally to body and face immediately after showering.
• Reapply to dry patches, hands, or elbows as needed throughout the day.
• Pump dispenser enables quick, measured application without mess.

What ingredients help soothe and protect very dry skin?

The lotion combines classic emollients and purified lanolin to smooth and protect the skin’s surface. These components form a lightweight protective layer that reduces water loss and helps skin feel less tight and flaky.

• Petrolatum and paraffinum liquidum act as occlusives to preserve moisture.
• Isopropyl palmitate and glyceryl stearate improve spreadability and skin feel.
• Purified lanolin supports barrier function with gentle, hypoallergenic properties.

Is this suitable for sensitive skin or family use?

E45 Moisturising Lotion is fragrance-free and dermatologically tested, formulated to minimise irritation for sensitive complexions. It’s appropriate for regular use across the family; follow age-specific guidance where relevant.

• Fragrance-free to reduce risk of irritation for sensitive skin.
• Dermatologically tested formulation intended for gentle daily care.
• Suitable for use on most family members—follow pediatric guidance for infants.

How should I use this product safely and effectively?

Apply whenever skin feels dry, especially after washing, and reapply to troublesome areas. Avoid contact with eyes, keep out of reach of children, and change bedding or clothing if large amounts are used regularly because the product contains oil-based ingredients.

• For external use only; rinse eyes with water if contact occurs.
• Keep away from open flames—contains flammable ingredients.
• Store upright and replace cap to maintain hygiene and product stability.

Who is this for? This 500 ml E45 Moisturising Lotion is aimed at people with very dry, sensitive or easily irritated skin who need a reliable daily hydrator without added scent. It suits anyone seeking a fast-absorbing, non-greasy lotion for face and body—particularly those who prefer dermatologist-tested, family-friendly skincare that helps reduce roughness and maintain skin comfort throughout the day. Follow package directions for safe use and consult a healthcare professional for persistent or severe skin conditions.

Ingredients

Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Sodium Hydroxide, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, BHT.

FAQ

Q: Can I use E45 Moisturising Lotion on my face?

A: Yes. It’s formulated to be light and non-greasy and can be used on the face, especially if your skin is dry or sensitive.

Q: Is this lotion safe for children?

A: It’s suitable for family use; follow age-specific guidance and avoid use on infants under recommended ages without professional advice.