e.l.f. Power Grip Primer with 4% Niacinamide, 0.811 oz — Gel Hydrating, Makeup-Gripping Base for Brighter Skin

e.l.f. Power Grip Primer + 4% Niacinamide is a clear, gel-based face primer that grips makeup while helping to visibly even and brighten skin tone.

This primer blends a tacky, gel texture with 4% niacinamide to prep skin for foundation, creating a dewy finish and helping reduce the look of dullness. It sits completely translucent on the skin and is formulated to work across all skin tones, delivering longer wear for makeup without feeling heavy. The formula is vegan and cruelty-free, suitable for everyday use under makeup or on its own when you want a subtle glow.

How does this primer help my makeup stay put?

The primer’s slightly sticky gel surface creates a grip between skin and makeup, so foundation and concealer adhere better and resist shifting. It smooths skin texture so products apply more evenly, which enhances longevity and reduces creasing throughout the day.

• Tacky gel base improves adherence for foundations and powders
• Smoothing effect reduces appearance of fine lines and uneven texture
• Clear finish keeps color true across all skin tones

Will the 4% niacinamide brighten or irritate my skin?

Niacinamide at 4% is included to help visibly even skin tone and improve radiance without harsh exfoliation. Most users find niacinamide gentle and well tolerated; it supports the look of brightness and can help reduce the appearance of dullness over time when used consistently.

• 4% niacinamide targets uneven tone and dullness
• Non-abrasive, suitable for layering under makeup
• Formulated to be compatible with common skincare and makeup steps

What skin types and looks is this primer best for?

The lightweight gel works for oily, combination, normal, and dry skin thanks to its hydrating yet non-greasy texture. It leaves a fresh, dewy sheen that pairs well with natural, luminous, or fuller-coverage makeup depending on how products are layered.

• Hydrating gel suits dry skin without heavy oils
• Tacky finish helps oily and combination skins lock makeup in place
• Translucent result complements every skin tone

How do I apply Power Grip Primer for best results?

Warm a small amount between your fingertips and pat onto clean skin, focusing on areas where makeup tends to move. Let the primer set for about 30 seconds to form its grip layer before applying foundation or concealer for even application and longer wear.

• Use fingertips to melt and press product into skin
• Allow 30 seconds to set before makeup application
• Suitable as a base for both liquid and powder foundations

Who is this for: Ideal for anyone wanting longer-lasting makeup plus a brighter-looking complexion—especially those seeking a lightweight, non-greasy primer that doubles as a gentle brightening step. It appeals to beauty shoppers who prefer vegan, cruelty-free formulas and want a clear, dewy finish that complements all skin tones and common makeup routines.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140)