Dove Bond Strength Super Serum for Chemically Damaged Hair — 3.3 fl oz, peptide complex & bio-protein for smoothing and strengthen

Dove Bond Strength 10-in-1 Super Serum is a lightweight finishing serum formulated to strengthen chemically damaged hair and smooth visible signs of breakage and roughness.

If your color, bleach, or heat routines have left strands feeling fragile and frayed, this serum is designed as the final step in Dove’s four-part Bond Strength system to rebuild resilience. It pairs Peptide Complex with Bio-Protein Care technology to support the hair’s internal structure and help restore a smoother, more manageable surface. Use it after shampooing and conditioning, or apply midstyle to tame flyaways and improve shine without weighing hair down.

How does this serum help hair that’s been color-treated or chemically processed?

The formula targets weakened areas along the shaft where chemical services most often cause breakage and porosity. Peptides work at a molecular level to reinforce protein links while the serum’s conditioning agents smooth the cuticle, resulting in visibly more even texture and reduced roughness.

• Strengthens bonds within the hair with peptide-rich ingredients
• Smoothing agents reduce frizz and improve comb-through
• Lightweight finish avoids greasy residue on colored hair

Can I use this serum on wet and dry hair, and how much should I apply?

Yes — the serum is safe for both damp and dry hair. Start with one to three pumps depending on your hair length and thickness, focusing on mid-lengths to ends where damage concentrates; add more only if needed to control frizz or add shine.

• Apply to damp hair before styling to protect and smooth
• Use on dry hair for finishing shine and to tame flyaways
• Concentrate on ends and fragile sections, avoid the roots

What results should I expect and how quickly will I see them?

Many users notice improved manageability and a smoother surface after the first application, while cumulative use with the full Bond Strength range supports longer-term restoration. Regular incorporation into your routine enhances strength and reduces the visible signs of accumulated chemical damage over weeks of use.

• Immediate: reduced frizz, added shine, easier styling
• Ongoing: improved tensile strength and fewer split ends with consistent use
• Best results when combined with Dove Bond Strength shampoo, conditioner, or weekly mask

Is this product cruelty-free and suitable for daily use?

Dove formulates this serum without animal testing and it is PETA-approved and vegan, making it suitable for everyday styling. The lightweight composition lets you include it in daily routines without overburdening hair, though occasional deeper treatments like the Bond Strength mask are recommended for intensive repair.

• PETA-approved and vegan — no animal testing globally
• Gentle formula designed for regular use as a finishing or repair step
• Complements the four-step Bond Strength damage therapy system

Who is this for: This serum is aimed at people with moderate to extreme chemically damaged hair from coloring, bleaching, perming, or frequent heat styling who want a lightweight, science-backed finishing product. It’s especially useful if you follow a multi-step repair routine and need a leave-in solution to smooth ends, protect styled hair, and support longer-term bond restoration without heaviness.

Ingredients

Cyclopentasiloxane, Cyclohexasiloxane, Dimethiconol, Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Lens Esculenta (Lentil) Seed Extract, Hydrolyzed Cicer Seed Extract, Chenopodium Quinoa Seed Extract, Fragrance (Parfum), Aminopropyl Dimethicone, Dimethicone Crosspolymer, Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool.