Davines This Is A Forming Pomade Lightweight Pomade for Short Hair — Medium Hold, Natural Shine (2.54 fl oz)

This Is A Forming Pomade combines pliable structure with a soft, natural finish so you can shape, redefine and refresh short styles through the day. Crafted in Parma, Italy, the formula focuses on easy application, workable memory and a non-sticky feel that lets you restyle without buildup. It’s ideal when you want control and movement rather than a rigid, helmet-like result.

How will this pomade change my short haircut routine?

It simplifies styling by adding texture, separation and light-to-medium control so you can shape bangs, crop tops, or tapered sides quickly. The formulation keeps hair flexible, meaning you can restyle with your fingers multiple times without washing.

• Creates definition for short layers and textured crops
• Allows repeated reworking throughout the day
• Leaves hair touchable with a natural, low-gloss finish

What kind of hold and finish can I expect?

The pomade offers a medium, flexible hold that secures a style while allowing movement. The finish is natural—subtle shine without a lacquered look—so hair appears healthy and styled rather than stiff or greasy.

• Medium hold for structure without stiffness
• Natural shine that enhances hair texture
• Non-greasy feel that resists residue buildup

How do I apply it for best results?

Start with a small amount, warming it between your palms before working it into dry or slightly damp hair. Focus on roots and mid-lengths for volume or on ends for separation; add more product sparingly to avoid weighing down finer hair.

• Use pea-sized to fingertip amounts for short cuts
• Warm product in palms to ensure even distribution
• Layer lightly—you can reapply to intensify hold or texture

Will it build up or require special washing?

The lightweight formula minimizes sticky or greasy residue, so normal shampooing removes it without extra effort. For daily users, a regular cleansing routine keeps hair fresh; occasional clarifying shampoos are optional if you use multiple styling products.

• Rinses out with standard shampooing
• Low risk of visible buildup on hair or scalp
• Compatible with most daily haircare regimens

Who this product is for: Davines This Is A Forming Pomade is made for anyone with short hair who wants controllable structure, texture and the ability to restyle throughout the day. It suits clients seeking a modern, lived-in look—from textured crops and fades to short layered styles—without heavy residue or a hard finish. Because it’s lightweight and workable, it’s especially useful for fine-to-medium hair where too much weight can flatten a style, and for people who prefer to style with their hands rather than heavy tools. The product is crafted with Davines’ focus on quality and sustainability, offering professional-level results in a convenient 2.54 fl oz size for at-home or travel use.

Ingredients

AQUA / WATER / EAU, Butyrospermum parkii BUTTER / Butyrospermum parkii (SHEA) BUTTER, CETEARYL Alcohol, Ceteareth-20, carnauba palm CERA / carnauba palm (CARNAUBA) WAX / CIRE DE CARNAUBA, ceresin, GLYCERYL DIBEHENATE, LAURETH-4, BEHENETH- 25, Orbignya oleifera SEED OIL, PVP, GLYCERYL rosinate, Tribehenin, glyceryl behenate, PARFUM / FRAGRANCE, Olea Europaea ILO unsaponifiables / Olea Europaea (OLIVE) OIL unsaponifiables, CAPRYLYL COMPOUNDS, BENZYL ALCOHOL, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, DISODIUM EDTA, CAPRYLHYDROXAMIC ACID, GLYCERIN, LINALOOL, LIMONENE, SODIUM HYDROXIDE