Davines OI Shampoo — Milky Hydrating Sulfate-Free Cleanser with Roucou Oil, Shine & Volume (9.47 fl oz)

Davines OI Shampoo is a sulfate-free, milky-textured daily cleanser that uses roucou oil and antioxidant-rich ingredients to deliver softness, shine, volume and lightweight protection for all hair types.

Blending naturally sourced extracts with professional-grade formulation from Parma, Italy, this best-selling Davines shampoo is designed for everyday use when you want hair that looks glossy, feels soft and retains body without heaviness. The non-sealed retail unit offers salon-quality performance at home: it cleanses gently, supports manageability and helps protect hair fibers from environmental stressors that dull color and texture over time.

How does this shampoo make hair feel softer and smoother?

OI Shampoo uses roucou oil and conditioning agents to smooth the hair surface and improve combability after washing. The formula is balanced to hydrate without weighing fine hair down, leaving tactile softness and a silky finish.

• Roucou oil for light conditioning and enhanced light reflection
• Milky, creamy texture that coats strands evenly
• Sulfate-free surfactants that clean gently without stripping natural oils

Will OI Shampoo add shine and volume without residue?

Yes — the blend focuses on bounce and luminosity by smoothing cuticles and boosting surface reflection, while maintaining lift at the roots. It delivers visible gloss without buildup when rinsed thoroughly.

• Antioxidant-rich components that help protect hair fiber from dulling
• Light conditioning to retain body and movement
• Formulated to rinse clean for non-greasy shine

Is this suitable for color-treated, curly, or fine hair?

OI Shampoo is formulated for universal use across hair types, so it can be incorporated into routines for color-treated, textured, or delicate hair. Adjust frequency and follow with a compatible conditioner or mask when extra moisture is needed.

• Color-safe, gentle cleansing for treated hair
• Non-heavy conditioning for fine or limp hair
• Hydrating action that helps define texture without stiffness

What kind of sensory experience and scent should I expect?

The product delivers a subtle, sophisticated fragrance and a pleasant foaming sensation that enhances the ritual of washing. Its aromatic profile is crafted to feel premium and refreshing without being overpowering.

• Creamy foam that spreads evenly through wet hair
• Soft, lasting scent that complements everyday use
• Light, non-irritating formulation for frequent application

Who is this for: Davines OI Shampoo suits anyone seeking a daily shampoo that balances softness, shine and volume without harsh detergents. It's ideal for people who prefer sustainably minded, salon-quality haircare made in Italy and want a versatile, award-recognized formula that fits mixed haircare routines — from color-preserved to naturally textured hair. Pair it with Davines OI Conditioner or treatments for enhanced detangling, protection and long-lasting luster.

• Good for daily use
• This product is non-sealed
• Infused with Roucou oil for supreme shine and softness
• Best-selling, award-winning shampoo
• This product is manufactured in Italy

Ingredients

AQUA / WATER / EAU, Sodium Lauroyl Methyl Isethionate, DISODIUM LAURETH sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl BETAINE, SODIUM LAURYL Sulfoacetate, PANTHENOL, PARFUM / FRAGRANCE, BENZYL ALCOHOL, SODIUM METHYL 2-SULFOLAURATE, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, PPG-26-Buteth-26, phenethyl BENZOATE, Coco-Glucoside, glyceryl oleate, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, GLYCOL Distearate, CITRIC ACID, SODIUM HYDROXIDE, trisodium ethylenediamine DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, Amodimethicone, GUAR Hydroxypropyltrimonium CHLORIDE, C11-15 PARETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM CHLORIDE, GLYCERYL STEARATE, LAURETH-9, GLYCERIN, CITRONELLOL, geraniol, trideceth-12, Bixa Orellana SEED EXTRACT , TOCOPHEROL, PALM Glycerides Hydrogenated CITRATE, Lecithin, Ascorbyl Palmitate