ColourPop Cloud Whip Liquid Lipstick — Floating on Air shade, whipped cushiony blur, hyaluronic hydration

ColourPop Cloud Whip Liquid Lipstick is a whipped, cushiony liquid lip tint that creates a blurred, soft-focus lip finish while delivering lightweight hydration.

Designed for everyday wear, this 0.12 fl oz liquid lipstick balances buildable pigment with a feather-light texture. It layers from sheer to medium coverage, giving lips a diffused, modern look without the dryness of traditional mattes. The formula blends skincare-forward ingredients like hyaluronic acid, marshmallow root extract, and cloudberry oil to help lips feel cushioned and comfortable while color stays visible and natural-looking.

How does the Cloud Whip texture feel on my lips?

The texture is airy and whipped, meant to sit softly rather than lock down like a traditional matte. It feels cushiony and flexible, allowing natural movement and minimal tack. Because it’s not fully drying, it avoids flaking and tightness common with long-wear mattes.

• Whipped, lightweight finish that moves with your lips
• Touchably soft — not stiff or cracking
• Low tack for comfortable all-day wear

Can I build the coverage or blend it for a blurred look?

Yes — the pigment is medium-buildable so you can layer for more opacity or use a light touch for a wash of color. For the signature blurred effect, tap a small dot at the center of the lips and blend outward with your fingertip. This gives a natural gradient without harsh edges.

• Sheer to medium coverage with repeatable layers
• Easy fingertip blending for a soft-focus gradient
• Doesn’t cake when layered

What skincare ingredients are in the formula and why do they matter?

The Cloud Whip cushion combines hydrating and soothing elements that prioritize comfort. Hyaluronic acid helps attract and retain moisture, marshmallow root extract soothes and smooths, and cloudberry oil contributes nourishing fatty acids. Together they help prevent dryness while preserving color payoff.

• Hyaluronic acid for moisture retention and suppleness
• Marshmallow root extract for soothing, lightweight conditioning
• Cloudberry oil for a smoother, more comfortable wear

How should I apply and maintain the look throughout the day?

Application is simple: place a small amount in the center of your lips and blend outward with your finger for the blurred effect. For more defined color, layer and use the wand to shape the lip line. Reapply as needed — the formula layers cleanly without flaking.

• Dot center of lips, then blend outward for a soft finish
• Layer for increased opacity; avoid heavy first passes
• Carry for quick top-ups; blends smoothly over previous layers

Who is this for: ColourPop Cloud Whip is ideal for anyone who wants a modern, lived-in lip color that feels comfortable all day. It suits those who prefer non-matte, soft-focus finishes, people with slightly dry lips seeking a gentler option than full mattes, and beauty lovers who enjoy buildable color and easy fingertip blending. Whether you crave a subtle everyday tint or a mid-coverage statement with a blurred edge, Cloud Whip gives wearable color with a skincare-forward comfort.

Ingredients

Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)