ColourPop BFF Mascara — Burgundy Mascara Wine O' Clock, Buildable Volume & Lash-Lifting Brush

ColourPop BFF Mascara in Wine O' Clock is a buildable burgundy mascara that lifts, volumizes, and lengthens lashes with a twisted nylon fiber brush for clump-free definition.

This mascara blends bold color with performance: a deep wine hue for a modern eye look plus a shaped nylon brush designed to coat each lash from root to tip. The formula is buildable to go from subtle tint to dramatic volume without flaking, and the compact .24 fl oz tube is travel-friendly. Cruelty-free and made to pair with eye shadows and liners, BFF Mascara is aimed at creating noticeable depth and definition while still removing easily with oil cleansers.

How does the twisted nylon fiber brush improve application?

The twisted brush is engineered to separate lashes while depositing product evenly, which helps avoid clumps and creates lift at the roots. Its shape reaches shorter lashes at the inner corners and sweeps through longer hairs along the outer edge for balanced coverage.

• Twisted nylon fibers comb through lashes for even coating
• Brush tip reaches inner corner and lower lash line accents
• Designed to minimize clumping and flaking during wear
• Works with layering for subtle or dramatic looks

Will Wine O' Clock show up on different eye colors?

The burgundy tone adds warmth and contrast to most eye colors, enhancing brown and green eyes while giving cool tones a modern pop. It reads as a color-enhancing alternative to black that still provides noticeable definition on the lashes.

• Deep wine shade complements brown, hazel, and green eyes
• Acts as a softer, trend-forward alternative to black
• Buildable pigment lets you control color intensity
• Pairs well with neutral and warm-toned eyeshadows

How do you get the best results and remove it safely?

For maximum lift, start with clean, curled lashes and apply from the root with a slight wiggle motion to maximize volume and separation. Layer for more drama but wait a few seconds between coats; to remove, use a gentle oil-based cleanser which dissolves the formula without rubbing or tugging.

• Curl lashes before application for added lift
• Wiggle brush at roots to create volume, then comb through tips
• Build in thin layers to avoid clumping
• Remove with an oil cleanser for gentle, thorough removal

Who is this for? ColourPop BFF Mascara — Wine O' Clock is for anyone who wants a dependable, cruelty-free mascara that adds color and drama without the heaviness of some volumizing formulas. Ideal for people who enjoy experimenting beyond black, those who value a clump-resistant brush design, and anyone seeking a compact, travel-ready tube that performs for daily wear or evening looks.