Cake Beauty The Big Wig Shampoo — Volumizing Weightless Cleanser, 10 fl oz (Aloe, Rice & Soy Proteins)

Cake Beauty The Big Wig Shampoo is a weightless, volumizing cleanser that hydrates with aloe, rice and soy proteins while leaving behind a lemon-cookie scent.

This lightweight shampoo is formulated to gently remove buildup while delivering moisture and protein to strands so hair looks fuller without feeling heavy. The fragrance blends bright Meyer lemon with baked sugar cookie and vanilla, creating a playful scent experience. Free of parabens, phthalates, sulfates and talc, this vegan, cruelty-free formula is designed to work in a routine with Cake’s matching Big Wig conditioner, mousse and dry texture spray.

How does The Big Wig Shampoo add volume without weighing hair down?

The formula uses concentrated but lightweight proteins (rice and soy) plus hydrating aloe to fortify fiber without coating it in heavy oils. That balance helps maintain lift at the roots and improves strand flexibility so hair moves and appears fuller. It’s meant to build body over regular use rather than just provide a temporary puff.

• Rice & soy proteins strengthen and add structure to each strand.
• Aloe vera supplies lightweight hydration that won’t flatten roots.
• Non-heavy cleansing clears buildup that can make hair limp.

Will this shampoo work for my hair type and color-treated hair?

The Big Wig is created for all hair types — straight, wavy, curly or chemically treated — because it focuses on light moisture and protein balance rather than intense oils. It’s free of harsh sulfates and parabens, which helps preserve color and integrity when used as part of a gentle routine. Always follow with a conditioner tailored to your needs for best results.

• Safe for color-treated hair when used according to your stylist’s guidance.
• Appropriate for fine hair seeking lift and for thicker hair needing lightweight hydration.
• Pairs well with Cake’s Big Wig conditioner for complementary nourishment.

What does The Big Wig smell like and how long does fragrance last?

The scent is a bright, dessert-inspired blend: citrusy Meyer lemon top notes followed by baked sugar cookie dough and creamy vanilla milk. Fragrance longevity depends on hair porosity and styling products used, but many users notice a pleasant scented presence through styling and into the first day after washing. It’s designed to be playful, not overpowering.

• Top notes: citrus zest and juicy Meyer lemon.
• Heart and base: sugar cookie dough and vanilla cream.
• Fragrance complements styling products rather than masking them.

How should I use The Big Wig to maximize volume?

For best lift, apply to wet hair, massage gently at the scalp to remove oils and buildup, then rinse thoroughly. Follow with Big Wig conditioner applied mid-shaft to ends only, and finish styling with Cake’s volumizing mousse or dry texture spray for extra root lift and lasting body. Regular trims and avoiding heavy oils at the roots will preserve volume longer.

• Use daily or every other day depending on scalp oiliness.
• Concentrate shampoo at the scalp, conditioner on ends.
• Combine with Cake volumizing mousse and dry texture spray for best results.

Who is this for? The Big Wig Volumizing Shampoo is for anyone seeking lightweight hydration, protein support and playful fragrance without heavy residue — ideal for fine or flat hair that needs lift, for color-treated hair wanting gentle cleansing, or for anyone who prefers vegan, cruelty-free formulations. If you want fuller-looking hair that still feels natural and bouncy, this shampoo fits into a volume-focused routine.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide Mea, Glycerin, Propanediol, Citric Acid, Sodium Benzoate, Sodium Chloride, Polyquaternium-7, Phenoxyethanol, Glycol Distearate, Polyquaternium-55, Polyquaternium-10, Chlorphenesin, Disodium Edta, Peg-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Dimethicone, Panthenol, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Aloe Barbadensis Leaf Juice, Cellulose, Benzyl Benzoate, Limonene, Parfum/Fragrance