Burt's Bees Renewal Intensive Firming Serum, 1 fl oz — Bakuchiol & Hyaluronic Acid, 98.6% Natural

Burt's Bees Renewal Intensive Firming Serum is a 98.6% natural-origin face serum that uses a bakuchiol (natural retinol alternative) and hyaluronic acid to help improve skin firmness and reduce the look of deep lines.

This concentrated 1 fl. oz. serum blends nutrient-rich ingredients from nature to support skin elasticity and surface smoothness. Formulated without parabens, phthalates, petrolatum or SLS and Leaping Bunny Certified, the Renewal Intensive Firming Serum is designed for daily use in morning and evening routines. It pairs well with other Burt's Bees Renewal products for a coordinated anti-aging regimen.

How does this serum help skin feel firmer?

The formula combines bakuchiol, a plant-derived ingredient that behaves similarly to retinol, with hyaluronic acid, a moisture-attracting molecule that plumps and smooths. Together they target texture and elasticity while working with the skin's natural moisture barrier instead of stripping it. The serum's lightweight texture allows quick absorption for layering under moisturizer or sunscreen.

• Bakuchiol supports cellular turnover and evens skin tone without typical retinol irritation.
• Hyaluronic acid draws moisture into superficial layers for visible plumping.
• 98.6% natural-origin formulation minimizes harsh synthetic additives.

What results can I expect and when will I see them?

Visible outcomes depend on individual skin and consistent use, but many users notice improved smoothness and a firmer feel within weeks. The serum focuses on reducing the appearance of deep lines and refining overall texture rather than overnight transformation. Regular morning and evening application provides the best chance of cumulative improvement.

• Daily use supports gradual reduction in the look of fine lines and deeper wrinkles.
• Improved skin elasticity and smoother texture with continued application.
• Works best when combined with a full Renewal routine (cleanser, lotion, cream).

Is this serum suitable for sensitive skin and safe to use daily?

Formulated without parabens, phthalates, petrolatum or SLS and with a gentle bakuchiol alternative to retinol, this serum is intended to be more tolerable than traditional retinoids for many users. Still, every skin is different: patch testing before full-face use is recommended. If irritation occurs, reduce frequency or consult a dermatologist.

• Contains a gentle retinol alternative (bakuchiol) suitable for many sensitive skin types.
• Lightweight, fast-absorbing texture designed for twice-daily application.
• Leaping Bunny Certified—formulated without animal testing.

How should I incorporate the serum into my skincare routine?

Apply a few drops of the Renewal Intensive Firming Serum to clean skin on face and neck in the morning and evening. Follow with your chosen moisturizer and, in the morning, an SPF product to protect results. For targeted care, use alongside Burt's Bees Renewal cleanser and cream to create a cohesive routine.

• Use after cleansing and before moisturizer, both AM and PM.
• Follow with broad-spectrum sunscreen each morning to protect treated skin.
• Pair with other Renewal products for complementary benefits.

Who is this for: Burt's Bees Renewal Intensive Firming Serum is aimed at adults seeking a plant-forward, dermatologist-recommended natural skincare option to address loss of firmness, uneven texture, and the appearance of deeper lines. It's suitable for those who want a gentler alternative to traditional retinoids, prefer products with high natural-origin content, and value cruelty-free formulations.

Ingredients

water, helianthus annuus (sunflower) seed oil, glycerin, silica, bakuchiol, sodium hyaluronate, tocopherol, lauryl glucoside, polyglyceryl-6 laurate, xanthan gum, myristyl glucoside, hydrolyzed f-fucoidan, citric acid, gellan gum, fragrance, sodium benzoate, potassium sorbate, phenoxyethanol, geraniol, limonene, linalool natural fragrance