Briogeo Yuzu + Plum Soft Power Air-Dry Cream 4 oz — Leave-In Silicone-Free Frizz Control for Waves, Curls & Coils

Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream is a lightweight, leave-in styling lotion that reduces frizz, defines natural texture, and delivers a soft, touchable finish without silicones.

This air-dry cream is formulated to enhance waves, curls, and coils while remaining gentle on color-treated hair. Made with 98% naturally derived ingredients and free from silicones, drying alcohols, animal waxes, and petroleum, it combines yuzu extract, plum oil, and squalane to help smooth the hair surface, lock in lightweight moisture, and promote shine. The result is flexible hold and frizz control for low-maintenance styles that feel soft rather than stiff.

How does this product reduce frizz without heat or stiffness?

The formula targets surface flyaways and cuticle roughness using conditioning oils and emollients that smooth the hair. It delivers frizz reduction for up to 24 hours while avoiding the crunchy finish common with heavier gels and waxes.

• Contains plum oil and squalane to add slip and tame frizz
• Lightweight lotion texture that dries soft, not tacky
• Silicone-free approach for a natural feel and movement

Will it work on my hair type—straight, wavy, curly, or coily?

Yes. The Soft Power cream is designed to enhance natural texture across a range of patterns by defining waves, boosting curl clump, and smoothing coils without weighing hair down. It layers well with creams or gels for added hold or definition when needed.

• Formulated for all textures and color-safe use
• Light formula keeps fine hair from being weighed down
• Provides slip and definition for thicker, curlier textures

How do I apply it for best results when air-drying?

Work a small amount through damp hair from mid-lengths to ends, then scrunch, rake, or smooth according to your desired look. Let hair dry naturally or diffuse on low if needed; you can reapply a tiny amount to dry ends to tame frizz throughout the day.

• Use sparingly on fine hair; more for thicker or coarser textures
• Apply to towel-dried hair for even distribution
• Layer under a gel for longer-lasting hold if desired

What clean and nourishing ingredients are included?

The blend focuses on antioxidant-rich yuzu extract plus plum oil and squalane to support softness and lightweight shine. The formulation avoids silicones and drying alcohols, favoring naturally derived emollients and humectants that leave hair manageable without buildup.

• Yuzu extract for antioxidant support and scent profile
• Plum oil and squalane for soft moisture and improved slip
• 98% naturally derived formulation, vegan and cruelty-free

Who is this for: Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream is suited for anyone wanting a softer air-dry finish with frizz control—people seeking touchable, flexible hold without silicones or crunchy texture. It's ideal for those with straight to coily hair who prefer low-maintenance styling, color-safe products, and formulas with a high percentage of naturally derived ingredients.

Ingredients

Water/Aqua/Eau, Glycerin*, Glyceryl Stearate SE*, Behentrimonium chloride*, Helianthus Annuus (Sunflower) Seed Oil*, Oryza Sativa (Rice) Bran Wax*, Euphorbia Cerifera (Candelilla) Wax*, Squalane*, Prunus Domestica Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Orbignya Speciosa Kernel Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Salvia Hispanica Seed Extract*, Astrocaryum Murumuru Seed Butter*, Guar Hydroxypropyltrimonium Chloride*, Cetrimonium Chloride *, Hydrolyzed Jojoba Esters*, Niacinamide, Pyridoxine HCL, Panthenol, Xylitol*, Biotin, Citrus Junos Peel Extract*, Tocopherol*, Folic Acid, Citric Acid*, Caprylic Acid*, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol