BOLD UNIQ Purple Shampoo for Blonde, Silver & Gray Hair — 8 fl oz, Sulfate‑& Paraben‑Free, Vegan Toner

BOLD UNIQ Purple Shampoo neutralizes unwanted yellow and brassy tones while conditioning and protecting blonde, silver, and gray hair without sulfates or parabens.

This color-correcting shampoo uses concentrated violet pigments and conditioning agents to refresh icy, ashy, and platinum shades at home. Designed for color-treated and natural light hair, it aims to extend salon results between appointments by toning brassiness, adding shine, and protecting against UV-related fading. The formula is vegan, cruelty-free, and free from sulfates and parabens, with nourishing Vitamin B5 derivative to support softer, more manageable strands.

How does this shampoo remove yellow or brassy tones?

The violet pigments in BOLD UNIQ Purple Shampoo deposit cool tones that counteract warm, yellow hues through color theory—purple cancels yellow. Regular, controlled use gradually neutralizes brassiness without the need for harsh bleaching or frequent salon toners.

• Intense violet pigments target yellow and orange undertones.
• Use 1–3 times weekly depending on brass level and porosity.
• Short contact time for subtle toning, longer for stronger correction.
• Safe for highlighted, bleached, silver, and natural blonde shades.

Will it dry my hair or strip color?

BOLD UNIQ is formulated without sulfates and parabens, reducing harsh stripping compared with traditional shampoos. It contains a Vitamin B5 derivative and conditioning agents that help maintain moisture and shine while toning, so color-treated hair stays softer after use.

• Sulfate-free base to minimize color fade and dryness.
• Conditioning ingredients reduce tangles and boost gloss.
• Balanced pigment load avoids over-toning when used as directed.
• Vegan and cruelty-free formulation for gentler care.

How do I use this for best results at home?

Apply to wet hair, lather, and leave on according to desired toning strength—shorter for maintenance, longer for stronger neutralization. Rinse thoroughly and follow with a conditioner, especially on porous or damaged hair, to lock in moisture and extend the toned look.

• Wet hair thoroughly before applying a small, even amount.
• Massage into mid-lengths and ends; avoid roots if sensitive to pigment.
• Rinse after 1–3 minutes for maintenance, up to 5–7 minutes for deeper toning.
• Use 1–3 times weekly; alternate with regular sulfate-free shampoo if needed.

Does this product offer extra protection against fading?

Yes—BOLD UNIQ Purple Shampoo includes UV filter technology to help shield dyed and natural light hair from sun-related fading. While not a replacement for leave-in UV protectants, it supports color longevity when combined with sun-care practices.

• Built-in UV filters reduce color breakdown from sunlight exposure.
• Helps maintain cooler, brighter tones between salon visits.
• Pairs well with heat protectants and tinted conditioners.
• Recommended for blonde, silver, and grey hair exposed to outdoors.

Who is this for: BOLD UNIQ Purple Shampoo is intended for anyone with blonde, bleached, highlighted, silver, or gray hair who wants to neutralize brassiness at home without sulfate or paraben exposure. It's suited to color-treated and natural light shades, those with damaged or porous hair seeking added conditioning, and people who prefer vegan, cruelty-free beauty options. Use it as part of a weekly regimen to preserve cool tones, add shine, and extend the time between professional toning appointments.

Ingredients

Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate (Note this is not a sulfate), Propylene Glycol, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride, Dimethicone, Tocopheryl Acetate(Vitamin E), Benzophenone-3, Benzophenone-4, Trideceth-12, Sodium Chloride, Carthamus Tinctorius (Safflower) Oil, Citrullus Vulgaris (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Anthemis Nobilis (Chamomile) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Salvia Sclarea (Clary) Oil, Parfum (Fragrance), Limonene*, Linalool*, Citronellol*, Hexyl Cinnamal, Citric Acid, Triethylene Glycol, Sodium Benzoate, Phenoxyethanol, Acid Violet 43.