Bobbi Brown Eye Opening Mascara — High-Volume Carbon-Black, Jumbo Fan Brush for Lift & Thickness (0.41 fl oz)

Bobbi Brown Eye Opening Mascara is a high-volume, carbon-black mascara with a jumbo brush designed to thicken, curl, and lift lashes for an instant wide-eyed look.

Engineered to deliver dramatic volume without clumping, this mascara combines a rich pigment with a fan-shaped brush that physically pushes lashes upward and outward. The formula’s deep black shade increases contrast at the lash line, while the oversized brush separates and amplifies each lash for visible lift and definition. Ideal for everyday wear or special occasions, it gives the appearance of fuller, more open eyes in just a few swipes.

How does the jumbo brush change my lash look?

The jumbo brush is shaped to fan and gather lashes, coating them from root to tip while creating lift and separation. Its wider head reaches both inner and outer lashes to produce a uniform, eye-opening effect without heavy buildup.

• Jumbo fan-shaped bristles separate lashes and reduce clumping.
• Brush design pushes lashes upward for enhanced curl.
• Even distribution of pigment from base to tip for fuller appearance.

Will this mascara add real volume and curl?

The formula is concentrated with carbon-black pigment and a volumizing base to thicken the look of each lash. While results depend on application technique, most users notice increased thickness, lift, and curl after one to two coats.

• Rich carbon-black color intensifies lash definition.
• Volumizing base plumps the lash shaft visually.
• Buildable coverage lets you go from natural to dramatic.

How should I apply it for the best eye-opening effect?

Start at the lash root, wiggle the brush gently as you sweep outward, and twirl the wand slightly to catch inner and outer corner lashes. Multiple thin coats produce more volume and curl than a single heavy coat, and concentrating product at the base gives a lifted appearance.

• Begin at base of lashes and wiggle outward for lift.
• Twirl the brush to coat hard-to-reach corner lashes.
• Apply thin, buildable layers to avoid clumping.

How long does the effect last and how do I remove it?

The formula is designed to hold curl and volume through normal daily wear. It removes easily with an oil-based or dual-phase eye makeup remover—soak a cotton pad and press gently before wiping to avoid pulling on delicate lashes.

• Long-wearing wear for all-day definition.
• Removes with oil-based or dual-phase removers without excessive rubbing.
• Gentle removal helps protect natural lashes from breakage.

Who is this for: Bobbi Brown Eye Opening Mascara is suited to anyone seeking dramatic, buildable volume and visible lift—especially those who want a single-step mascara to thicken, curl, and open the eye. It works well for people with sparse or straight lashes who prefer a deep carbon-black finish and a brush that fans and separates each lash for a defined, wide-eyed look.

Ingredients

Ingredients: Water Aqua Eau, Glyceryl Stearate, Microcrystalline Wax Cera Microcristallina Cire Microcristalline, Acacia Senegal Gum, C18-36 Acid Triglyceride, Stearic Acid, Ozokerite, Copernicia Cerifera (carnauba) Wax Cera Carnauba Cire De Carnauba, Acrylates Copolymer, Hydrogenated Vegetable Oil, Palmitic Acid, Butylene Glycol, Stearyl Stearate, Bis-diglyceryl Polyacyladipate-2, Kaolin, Panthenol, Octyldodecanol, Vp/hexadecene Copolymer, Caprylyl Glycol, Myristic Acid, Behenic Acid, Hydroxyethylcellulose, Arachidic Acid, Sodium Hydroxide, Sodium Dehydroacetate, Oleic Acid, Laureth-21, Phenoxyethanol, [+/- Mica, Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499), Yellow 5 Lake (ci 19140), Blue 1 Lake (ci 42090), Yellow 5 (ci 19140), Blue 1 (ci 42090), Chromium Oxide Greens (ci 77288), Ultramarines (ci 77007), Carmine (ci 75470), Titanium Dioxide (ci 77891), Bismuth Oxychloride (ci 77163), Chromium Hydroxide Green (ci 77289)] ILN41828 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.