Blueprint Bryan Johnson Gentle Facial Cleanser — Fragrance-Free Gel with SFC & Hyaluronic Acid for Hydrated, Firmer Skin

Blueprint Bryan Johnson Gentle Facial Cleanser is a lightweight, fragrance-free gel that removes dirt, makeup, and sunscreen while supporting skin firmness and hydration with SFC and hyaluronic acid.

This cleanser blends a next-generation active (SFC) with amino-acid surfactants and sodium hyaluronate to cleanse effectively without stripping natural moisture. Designed as a daily step in a longevity-focused routine, the formula aims to preserve skin resilience and prepare skin for serums and moisturizers. It’s vegan and free of added fragrance, offering a straightforward, barrier-friendly wash for morning and evening use.

How does this cleanser support firmness without harsh ingredients?

The formula includes SFC (Disodium Succinoyl Farnesylcysteine), an active developed to help reduce visible signs of stress and loss of tone when used over time. Rather than relying on aggressive exfoliants or strong detergents, it uses targeted actives plus gentle surfactants so the skin’s structural appearance is supported while impurities are removed.

• SFC targets visible stress markers associated with firmness decline.
• Amino-acid surfactants cleanse without stripping lipids.
• Rinses clean to leave skin primed for follow-up actives.

Will this cleanser keep my skin hydrated?

Yes — sodium hyaluronate and additional humectants help attract and hold moisture during and after cleansing. The gel texture offers a hydrating feel that leaves the skin soft rather than tight, making it suitable for layered routines where hydration support matters.

• Sodium hyaluronate replenishes surface moisture.
• Humectant blend maintains softness post-rinse.
• Lightweight gel avoids heavy residue that can interfere with serums.

Is this product suitable for sensitive or barrier-prone skin?

The cleanser is formulated with mild, amino-acid–based surfactants to minimize irritation and protect the skin’s moisture barrier. Being fragrance-free and vegan reduces common irritant sources, while the gentle rinse helps retain essential lipids so skin feels balanced after washing.

• Fragrance-free formula lowers irritation risk.
• Amino-acid surfactants are less stripping than aggressive detergents.
• Leaves the barrier intact to support healthy skin function.

How should I use this cleanser in my routine?

Use morning and night as the first step to remove sunscreen, light makeup, and daily buildup. Massage a small amount onto damp skin, rinse thoroughly, and follow with Blueprint Serum and Blueprint Moisturizer to maximize the product’s longevity and age-support benefits.

• Apply to damp skin; massage gently for 30–60 seconds.
• Rinse completely and pat dry before applying serum.
• Pairing with Blueprint Serum and Moisturizer enhances results.

Who is this for: Ideal for anyone seeking a daily, science-forward cleanser that balances effective cleansing with hydration and gentle support for skin firmness. It suits users focused on longevity-minded skincare, those with normal to sensitive skin, and people who prefer fragrance-free, vegan formulas that integrate cleanly into multi-step routines.