Augustinus Bader The Rich Shampoo cream cleanser for dry, color‑treated hair — TFC8® hydration, lightweight conditioning

Augustinus Bader The Rich Shampoo is a luxurious cream shampoo that gently cleanses while delivering deep hydration and nourishing support for dry, brittle, or chemically treated hair.

Combining a rich, creamy texture with the brand's proprietary TFC8® technology, this shampoo is formulated to restore softness and manageability without flattening volume. Naturally scented with Rose and Geranium, it’s designed for all hair types seeking extra moisture and resilience after styling, color, or environmental stress.

How does The Rich Shampoo hydrate hair without weighing it down?

The formula uses concentrated emollients and lightweight conditioning agents that coat and smooth strands without leaving heavy residue. TFC8® supports cellular-level nourishment, while the cream texture allows targeted moisturization on dry or damaged areas.

• Rich cream base for targeted hydration
• Lightweight conditioning molecules to preserve volume
• TFC8® technology to support hair fiber health

Will this work for color-treated or chemically processed hair?

Yes — the gentle cleansing system removes product buildup and impurities while replenishing moisture, which helps maintain softness and manageability in treated hair. The scent and ingredients are selected to be compatible with color care routines.

• Sulfate-free cleansing agents suitable for color-treated hair
• Moisture-rich formula to counteract processing dryness
• Helps improve combability after chemical services

How should I use The Rich Shampoo for best results?

Apply a small amount to wet hair, focusing on the scalp and dry ends, then massage to an even lather and rinse thoroughly. Follow with a conditioner or treatment to lock in moisture when needed; use regularly or as a restorative step in your hair-care routine.

• Use a pea-to-quarter-size amount depending on hair length
• Massage gently to distribute cream and activate ingredients
• Rinse and follow with conditioner for added nourishment

What does it smell like and what ingredients are highlighted?

The Rich Shampoo is naturally fragranced with Rose and Geranium for a fresh, botanical aroma that remains subtle after rinsing. Alongside TFC8®, the formula emphasizes hydrating emollients and gentle cleansers to improve texture and shine.

• Natural Rose and Geranium aroma for a refined scent
• Hydrating emollients for softness and smoothness
• Gentle, non-stripping surfactants to protect hair integrity

Who is this for: The Rich Shampoo is ideal for anyone with dry, damaged, heat- or color-treated hair who wants a nourishing, non-weighty cleanse. It’s also suitable for normal hair needing occasional restorative moisture and for customers who prefer refined, naturally derived fragrances in their hair-care products.

Ingredients

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Coco-betaine, Brassicamidopropyl Dimethylamine, Propanediol, Hydroxypropyl Starch Phosphate, Cetyl Stearate, Citric Acid, Hydroxyacetophenone, Maltooligosyl Glucoside, Sodium Benzoate, Cetyl Alcohol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isostearyl Isostearate, Potassium Cetyl Phosphate, Hydrogenated Starch Hydrolysate, Potassium Sorbate, Glycerin, Adansonia Digitata Seed Oil, Avena Sativa (Oat) Kernel Oil, O-cymen-5-ol, Punica Granatum Seed Oil, Pelargonium Graveolens Flower Oil, Stearic Acid, Avena Strigosa Seed Extract, Lecithin, Rosa Damascena Extract, Hydrolyzed Wheat Protein, Maltodextrin, Niacinamide, Acetyl Tyrosine, Adenosine, Arginine, Helianthus Annuus (Sunflower) Seed Oil, Lysine, Moringa Oleifera Seed Oil, Ornithine, Panax Ginseng Root Extract, Proline, Sodium Hydroxide, Tocopherol, Xanthan Gum, Brassica Alba Seed Extract, Hydrogenated Lecithin, Oligopeptide-177, Oligopeptide-6, Sodium Chloride, Citronellol, Geraniol