ATTITUDE

ATTITUDE Oceanly Serum-Infused Mascara Brown — Length & Volume, EWG-Verified Vegan 0.24 oz

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£40.15

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Product details

ATTITUDE Oceanly Serum-Infused Mascara is a dual-action, EWG-verified brown mascara and lash serum that builds visible length and volume while using over 97% naturally derived, vegan ingredients.

This lightweight formula combines mascara pigmentation with a conditioning lash serum to enhance appearance and care in a single step. The product is EWG Verified for ingredient transparency and safety, uses Tahitian microalgae and a floral omega-6 oil blend to support lash density and vitality, and includes castor oil for nourishing benefits. The 0.24 oz tube offers everyday wear in a warm brown shade suited for soft, natural definition.

How does this mascara-plus-serum work during my daily routine?

The Oceanly formula layers like a standard mascara while depositing conditioning actives along the lash line. You apply it with the included wand for immediate color and lift, while the serum components remain on the hair shaft to hydrate and fortify with regular use.

  • Brush applies evenly for buildable volume without heavy clumping.
  • Conditioning oils coat lashes to reduce dryness and breakage over time.
  • Daily wearable brown shade for subtle, natural enhancement.

What clean and natural ingredients are in the formula?

More than 97.8% of the formula originates from natural sources and is free from animal-derived ingredients. Key components include Tahitian microalgae to help support lash appearance, a blend of flower-derived omega-6 rich oils for revitalization, and castor oil known for its moisturizing properties.

  • EWG Verified for ingredient transparency and screening.
  • Tahitian microalgae to contribute to lash density appearance.
  • Castor and floral oils to add moisture and a smoother finish.

Is the product suitable for sensitive eyes and ethical preferences?

ATTITUDE Oceanly is formulated without animal ingredients and carries a 100% vegan formulation, aligning with cruelty-free and vegan preferences. The EWG verification provides an added layer of transparency for shoppers concerned about irritants, although individuals with extreme sensitivity should patch-test or consult a professional.

  • 100% vegan formula with no animal-derived materials.
  • EWG Verified to help identify safer ingredient choices.
  • Brown tone provides a softer look for sensitive or reactive eyes.

How do I use and maintain this mascara for best results?

Apply from root to tip in short wiggling strokes for separation and volume; build layers gradually until you reach the desired look. Remove gently with a makeup remover suited for eye makeup to preserve lash integrity and avoid tugging.

  • Start at the base of lashes and wiggle upward for even distribution.
  • Allow each coat to dry slightly before adding another to prevent clumping.
  • Use a gentle eye remover to clean lashes nightly and maintain lash health.

Who is this for: This mascara is designed for people seeking a natural-looking brown lash enhancement that also conditions with plant-forward ingredients. It suits shoppers prioritizing ingredient transparency, vegan formulations, and multi-functional products that combine cosmetic coverage with conditioning benefits.

Ingredients

Aqua / Water / Eau, Myrica Cerifera (Bayberry) Fruit Wax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glycerin, Octyldodecanol, Cellulose, Stearic Acid, CI 77499 (Iron Oxides), Behenyl Behenate, C20-22 Alkyl Phosphate, CI 77491 (Iron Oxides), Brassica Napus Extract, Helianthus Annuus (Sunflower) Seed Oil, C20-22 Alcohols, Acacia Senegal Gum, CI 77492 (Iron Oxides), Pullulan, Polyhydroxystearic Acid, Xanthan Gum, Caprylyl Glycol, Stearalkonium Bentonite, Euphorbia Cerifera (Candelilla) Wax, Polyglyceryl-10 Diisostearate, Cathamus Tinctorius (Sa lower) Flower Extract, Hibiscus Sabdari a Flower Extract, Sodium Citrate, Sodium Gluconate, Pentylene Glycol, Sodium Hydroxide, Triethyl Citrate, Sodium Benzoate, Jojoba Esters, Potas- sium Sorbate, Trihydroxystearin, Honokiol, Magnolol, Isochrysis Galbana Extract, Tocopherol.

FAQ

Q: Is ATTITUDE Oceanly Mascara cruelty-free and vegan?

A: Yes, the formula is 100% vegan and formulated without animal-derived ingredients.

Q: How often should I use the mascara to see conditioning benefits?

A: Use daily with regular removal; visible conditioning depends on consistent, long-term use.