ATTITUDE Nourishing Shampoo for Sensitive Dry Scalp — 32 fl oz, EWG Verified, Avocado & Oat Soothing Cleanser

This shampoo is designed for people who need a mild, effective daily cleanser: it balances hydration, calms irritation-prone skin, and cleans without silicones or harsh sulfates. Formulated for dry or delicate scalps, the blend pairs moisturizing avocado oil with calming oat extract, and carries a light Fresh Apple fragrance balanced by herbal rosemary notes. The product is vegan, dermatologically tested, and part of ATTITUDE’s Sensitive Natural line, meeting strict Environmental Working Group safety criteria.

How does this shampoo help a sensitive, dry scalp?

The formula focuses on gentle cleansing and targeted soothing rather than stripping oils. Oat extract helps calm dryness and avocado oil restores softness and hydration to fibers and skin without heavy residue.

• Contains oat extract known for calming properties to reduce irritation.
• Avocado oil helps maintain moisture and improve hair manageability.
• Free from silicones and SLES to avoid buildup and further dryness.

Will it work for dry or damaged hair types?

Yes—this shampoo is formulated to be both nourishing and lightweight, suitable for dry, damaged, or fragile hair. It gently cleans while supporting softness and elasticity, so hair feels less brittle after repeated use.

• Moisture-supporting avocado oil reduces the appearance of dryness and frizz.
• Gentle surfactants clean without stripping natural oils.
• Pairs with a nourishing conditioner to complete a restorative routine.

Is this product safe and clean according to recognized standards?

ATTITUDE Sensitive Natural Shampoo carries the EWG VERIFIED mark, indicating the ingredients and finished product meet strict health and safety standards. The formula relies on naturally derived ingredients and excludes commonly contested compounds.

• EWG VERIFIED for ingredient transparency and safety checks.
• 97% naturally derived ingredients minimize synthetic exposure.
• Vegan and dermatologically tested for everyday use.

How does the scent and daily use feel?

The Fresh Apple fragrance provides a crisp, lightly aromatic wash without overpowering perfumes—suitable for those who appreciate subtle, fresh scents. The texture lathers gently and rinses clean, leaving hair soft and slightly scented.

• Fresh Apple top notes with an herbal rosemary heart for balanced fragrance.
• Light lathering action that rinses without residue for daily use.
• Leaves hair manageable and lightly fragranced, not stiff or weighed down.

Who is this for: ATTITUDE Nourishing Shampoo for Sensitive Dry Scalp is aimed at anyone with dry, delicate, or reactive scalp conditions seeking a clean-behind-the-scenes routine—people who prioritize ingredient transparency, gentle performance, and plant-based formulations. It’s appropriate for men and women, useful for curly or fine hair needing gentle hydration, and a practical choice for shoppers who prefer certified clean products. For best results, use with ATTITUDE’s Nourishing Conditioner to restore softness and help protect hair from everyday stressors.

Ingredients

Aqua (Water), Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Persea Gratissima (Avocado) Oil, Avena Sativa (Oat) Kernel Extract, Carvone*, Ethyl Linalool*, Menthol*, Methyldihydrojasmonate*, Triethyl Citrate*, *Fragrance (Parfum).