ATTITUDE Nourishing Shampoo Bar for Dry, Dull Hair — Avocado Oil & Blue Clay, 4 oz, EWG Verified Vegan

ATTITUDE Nourishing Shampoo Bar is a concentrated, 90% natural-origin solid shampoo formulated with avocado oil and blue clay to gently cleanse and nourish dry, dull hair while using clean, EWG-verified ingredients.

This solid shampoo replaces liquid bottles with a compact 4 oz bar that foams into a scented lather of pear and amber. It is EWG Verified, free of silicones, SLS and SLES, and crafted to balance cleansing and moisture using plant- and mineral-derived actives. Made in Canada, the bar arrives in FSC-certified, plastic-free packaging and is 100% vegan and dermatologically tested.

How does this shampoo bar clean hair without stripping natural oils?

The formula uses gentle surfactants paired with blue clay to lift impurities and excess sebum while preserving moisture. Blue clay selectively absorbs oil and grit, so hair doesn’t feel tight or brittle after rinsing.

• Blue clay removes buildup without aggressive detergents.
• Avocado oil restores softness and helps reduce tangling.
• Free from silicones and harsh sulfates that can over-dry hair.

Will it work for dry, dull hair and how should I use it?

The nourishing blend is designed to add slip and hydration to parched strands, improving manageability and surface sheen. Use the bar by wetting hair, rubbing the bar between hands or directly along hair lengths, then massage scalp and rinse.

• Apply 2–4 rubs around the scalp, or lather in palms for even distribution.
• Follow with a conditioner bar or leave-in moisture if hair is very dry.
• Allow the bar to dry on a well-drained rack between uses to extend lifespan.

What are the environmental and ingredient credentials?

ATTITUDE’s bar carries EWG Verified status, meaning ingredient transparency and avoidance of many controversial chemicals. The bar is 90% natural-origin, vegan, dermatologically tested, and packaged in recyclable FSC cardboard to reduce plastic waste.

• EWG Verified: adheres to strict ingredient safety standards.
• 90% natural-origin ingredients, including plant oils and minerals.
• Plastic-free, recyclable packaging and cruelty-free sourcing.

What does it smell like and how strong is the fragrance?

The bar features a subtle pear top note balanced by warm amber undertones, creating a soft, clean scent that lingers lightly after rinsing. Fragrance intensity is moderate—noticeable in the lather but not overpowering.

• Pear provides a fresh, fruity brightness.
• Amber adds a warm, rounded base for depth.
• Scent designed to be pleasant without masking scalp sensitivity concerns.

Who is this for: Ideal for people with dry or lackluster hair looking to reduce plastic use, avoid harsh sulfates and silicones, and prefer products with high natural-origin content and clear ingredient verification. It suits vegans, those seeking dermatologically tested options, and anyone wanting a compact, travel-friendly hair-care swap with a subtle pear-and-amber aroma.

Ingredients

Sodium Cocoyl Isethionate, Cocos Nucifera (Coconut) Oil, Stearic Acid, Sodium Coco-Sulfate, Butyrospermum Parkii (Shea) Butter, Alpha-Ionone*, Geranyl Acetate*, Hexyl Acetate*, Hexyl Salicylate*, Triethyl Citrate*, *Fragrance (Parfum), Montmorillonite, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Inulin, Panthenol, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract. Our products are constantly evolving. Please refer to the product packaging for our most accurate ingredient list.