ATTITUDE Baby Lotion Unscented for Sensitive Skin — Oat‑Enriched, 8 fl oz, EWG Verified Lightweight Moisturizer

ATTITUDE Unscented Baby Lotion is a lightweight, oat-enriched moisturizer made mostly from natural ingredients to gently hydrate and protect sensitive baby skin.

This fragrance-free baby lotion combines plant- and mineral-based components with oat extract to help soothe dryness and calm delicate skin. Formulated with 98.9% naturally sourced ingredients and carrying EWG VERIFIED status, it’s designed for everyday use on newborns, infants and toddlers when parents want a clean, simple option. The non-greasy texture absorbs quickly, making it practical for both face and body care and convenient to carry in a diaper bag.

How does this lotion help soothe dry or irritated baby skin?

The formula centers on oat extract, a botanical known for calming and supporting the look of rough or flaky skin. A gentle emollient base smooths and seals in moisture without leaving a heavy residue, which helps restore comfort between baths or after diaper changes.

• Oat extract to comfort and improve appearance of dry areas
• Lightweight emollients that absorb quickly
• Unscented to reduce irritation risk for sensitive skin

Is this safe and transparent for families who prefer clean products?

Yes — the lotion is EWG VERIFIED, meaning its ingredients meet strict health and safety criteria from the Environmental Working Group. The label highlights mostly natural origins and avoids common synthetic additives, giving caregivers confidence in ingredient transparency and safety-conscious formulation.

• EWG VERIFIED certification for ingredient standards
• 98.9% naturally sourced content
• Free from added fragrance and animal-derived ingredients

Can I use this lotion on baby’s face and body every day?

Absolutely — the gentle, non-greasy texture is suitable for daily application on face and body to maintain softness and hydration. Because it’s unscented and dermatologically tested, it’s a practical choice for routine moisturizing and for families who prefer minimalistic care products.

• Dermatologically tested for compatibility with fragile skin
• Fast-absorbing formula appropriate for face and body
• Travel-friendly 8 fl oz bottle fits diaper bags and strollers

How does this lotion fit into a clean baby care routine?

Pairing this lotion with ATTITUDE’s baby wash or shampoo creates a simple, cohesive cleansing and moisturizing system that favors gentle, plant-based ingredients. Using products from the same clean line helps minimize unnecessary additives and keeps care steps straightforward for busy parents.

• Coordinates with ATTITUDE baby wash and shampoo
• Vegan formula supports cruelty-free preferences
• Recyclable HDPE packaging to reduce waste impact

Who is this for: Parents and caregivers seeking a simple, trustworthy moisturizer for sensitive or easily irritated baby skin will appreciate this lotion. It’s suited to families who prioritize ingredient transparency, prefer fragrance-free options, want vegan products, or need an everyday lotion that absorbs quickly and travels well.

Ingredients

Aqua (Water), Caprylic/Capric Triglyceride, Glyceryl Stearate Citrate, Butyrospermum Parkii (Shea Butter), C10-18 Triglycerides, Glycerin, Cocos Nucifera (Coconut) Oil, Avena Sativa (Oat) Kernel Flour, Behenyl Alcohol, Caprylyl Glycol, Cetearyl Alcohol, Xanthan Gum, Hydroxypropyl Starch Phosphate, Sodium Benzoate, Citric Acid, Vitis Vinifera (Grape) Seed Oil, Potassium Sorbate, Honokiol, Magnolol, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Sodium Hydroxide.